Still wondering if you should be on Facebook and Twitter and if there is any value to social networks? The shift has been made and your consumers now have the voice and the power. I recently discussed this shift in my blog Five Ways to Leverage the Power of the Few, Your Prosumers and Fans. Think it’s time to discuss what you should be doing? Contact me.

Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users.

Last week, Gap unveiled a new logo, one it called “a more contemporary, modern expression.” The retailer’s customers were not so thrilled about the change, and Gap decided to ask users for their logo design ideas instead. However, that course of action has now been reversed, as well.

“Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback,” the company said on its Facebook page. “We only want what’s best for the brand and our customers. So instead of crowdsourcing, we’re bringing back the Blue Box tonight.”

According to Gap, the original logo will make its return “across all channels.”

The backlash against the Gap’s new (and now defunct) logo was intense. Beyond the thousands of tweets and Facebook status updates deriding its design, people found other creative ways to protest the new logo. A fake Twitter account has gathered thousands of followers, while Gap logo generators have quickly gone viral.

While social media wasn’t the only reason that Gap felt compelled to revert to the old logo, it definitely was a major factor. Social media mobilized and spread the word about the logo change. In this case, the company listened to its customers and avoided a consumer backlash of Tropicana proportions.

via Gap Reverts to Original Logo After Social Media Backlash.