This is a guest post by Chris “Seth” Jackson. Chris operates a website called How To Run a Band, as well as being a musician in a band. I thought it would be exciting to see what a musician who is into marketing and promoting their own band says works for them; what can they do. So here is the first in what I hope are many guest posts by Chris.
Time Management for Bands: 12 Tips to Handle Social Media Overload
This post is slightly at odds with Michael. Strange considering it’s based on his great advice on what musicians should do online daily. It’s not that I disagree with what Michael says. It’s that, well, there’s not enough time in the damn day! Time management is a bane to my existence. Currently, I’m trying to start a new band, filling in with another band, and I’m running a blog on how to run a band. And guess what? I’ve hit media overload. Facebook, Twitter, YouTube, bloggingā¦the social media list grows every day. I try to keep up, but it’s freakin’ hard! Not to mention I have a day job. Refreshing my Facebook page 30 times a day doesn’t help with job security. After backing off for a little bit, I’ve come up with a strategy to manage my time more efficiently. This post will concentrate on managing online activities since they can cut most significantly into a band’s time.
1. Prioritize
Make music. Make art. Before all else, do this. Social media and marketing are essential to your band’s success, but they can also be its downfall when not properly managed. If you find yourself blogging and tweeting more than writing new music, you’re doing it wrong. Social media and online promotion are meant to strengthen your music, brand, and fan engagement. If you’re not putting out good music or increasing your musical skills, all the social networking savvy in the world won’t help you. Prioritize. Know what to put on the chopping block for online activities. Creating music, artwork for your band, and videos needs to be at the top of your list. All else can be cut. The good news is these activities generate content for you to use with online marketing.
Now that you have your priorities, you need to…
2. Respond
Twice a day, quickly go through and respond to everyone and everything. Don’t linger or read more at each site. Just speed through it as quickly as possible. If you have notifications set up with your e-mail, you will know quickly what new followers, comments, or updates are happening on each of your sites. You won’t need to go to Facebook if no one has responded, so use your e-mail as your time gatekeeper. On Twitter, check your @Mentions and Direct Messages and respond. Then add any new followers. Quickly respond to your Facebook profiles and your YouTube. Follow back, add friends, and subscribe to all appropriate people. Remember, don’t linger! It’s easy to get sucked in and start reading everything. Only do this TWICE per day. Constantly checking your e-mail and Facebook is a tried and true way to completely lose your valuable time. Try checking at noon and, then, 6pm.
3. Interact
Social media is about being social. To build your fan base, you need to reach out and engage them. One on one, and one at a time. In addition to fans, you will need to be engaging with multiple media outlets: mp3 blogs, local newspapers, and other industry related figures. In this context, I refer to interacting as responding to other people’s posts. Put the focus on others and not yourself. Creating posts is dealt with in the next section. Interacting is, unfortunately, a giant time-suck and needs to be approached with discipline. You can constantly be spending time searching through blog posts, Facebook, and Twitter updates. You will need to give yourself time limits for each online service. Go through each and add comments, re-tweet, and share other people’s posts. Have a goal with these interactions, so you get the most value before you run out of time. Fans first. Venues and bookers second. Local media third. Responding and commenting on people that don’t care about your band won’t win you much. Focus on those with the highest social value to your band. Fans support you and go to your shows. Venues and bookers need your fans. Local media helps you get fans and shows.
Important: Keep a time limit for each! Get a timer and be strict.
4. Create
By “Create”, I mean creating posts, blogs, and e-mail newsletters. Anything that you put out there. Your Twitter update. Your Facebook status. Start easy and be consistent. If a blog post per week is too much for you, try once every two weeks. If tweeting 20 times a day burns you out, keep it at once a day. Daily “Facebooking” draining all your time? Do it every other day. Develop a strategy that you can keep up with daily, weekly, and monthly. One to two tweets per day. Once a month, pop out a new e-mail newsletter. Do not “Interact” or “Respond” when you “Create”. Dedicate yourself to putting fun, interesting updates in the social-verse. Get your mind on track to blaze through this. Focus intently on only creating new content. Be interesting and have a strategy for each of your online accounts. Twitter is stream of consciousness. Facebook is like talking one on one with a group of friends. Blogs relate interesting stories and adventures. By focusing solely on creating, you can reduce the amount of time you spend online. Facebook update? Done. Next. Twitter update. Done. Next. Once you’ve mastered your routine and reduce the time engagement, you can then consider doing more, a little at a time. Tweet 4 times a day. Facebook updates twice a day.
(See below on “Batching” on how to create multiple updates in only one sitting.)
5. Expand
Reach out for new people to follow, but intelligently. Find someone new that adds value to your online experience. A new, potential fan that likes your music. A blog that covers your band’s type of music. Seek out those that you can interact with. Just blindly adding everything on Twitter isn’t the goal. Finding someone who would be into your music is. Seeing updates that let you know what’s going on in your community is. Add another local band and see how they are using social media. Slowly grow your online reach. Grow it in a valuable way that enriches your band’s online presence. Itās not a number game, but a quality game. Don’t spend hours hunting down new people. Just add one or two at a time. Limit your hunt to a few minutes.
6. Consume
This one is the worst. Consuming is just blindly reading, refreshing, going through post after post. Though necessary to see what’s going on with others, spending all day reading your Facebook news stream is counter-productive. Tightly limit your time here. Especially on Facebook and Twitter. Give yourself a half hour and be adamant about stopping “consuming”. Unfortunately, you need to “Consume” in order to “Interact”. Make sure you are consuming the right things that are relevant to your band and your fans. And once you’ve finished your goals for the day, you can always resume “Consuming”. Accomplish first, consume last. How important to your life and your band were those Facebook updates from last week?
7. Filter
To help with your “Consumption”, develop a filtering strategy with your sites. These filters yield the “must read” content. “Must Reads” are the content that have the most value to you and your band: Music blogs relevant to your band, your die-hard fans, and other bands and venues that have helped you along the way. On Twitter, use lists to group the relevant followers. For instance, I have a list for bands, another for venues, and another for fans and friends. You can also group a more exclusive list of “must read” followers. This is important for Twitter because you can be completely overwhelmed in tweets and never see the more important people. In your RSS feed reader, group the most important blogs into a category. The mp3 blog most likely to feature your song, the local rag most likely to write up your band. Facebook, unfortunately, sucks for filtering. “Groups” are the only way to do it, but Groups automatically e-mail and notify people that they are in a group. Every little thing creates spam for everyone. There’s ways to turn it off, but most people will just quit the group you just created. Facebook needs a silent list option (which I think they used to have). Until then, you’re screwed on Facebook. However you do it, have a smaller list that you can get through quickly. Those days that you simply don’t have time to do all the social media stuff, you can get through your āmust readā list. Another way to filter? Learn to forget about it. I’ve had all these back lists of blog posts to read, tweets, and Facebook updates. You miss one day, and it’s like a mountain of information that you need to spend hours on. Forget them. Mark everything as “read” and move on. There’s way too much info to get caught up. It’s a losing battle. Just restart and move forward (ā¦and learn to speed read).
8. Batch
Why create just one Twitter update when you can create all of them for the entire week in one sitting? Using HootSuite, I’m able to schedule updates through the entire week for both Twitter and Facebook. I sit down, reserve an hour, and I have a full week’s worth of posts. Batching is the act of doing a large amount of similar work in a short amount of time. Do you have ideas for multiple blog posts? Write them up on an off day, but don’t release them at once. Schedule them to be released over a period of time. One day of work saves you a large amount of time over the week or month. When your brain is focused on one activity, you can get much more done. This is the opposite of multi-tasking. Multi-tasking is inefficient because humans aren’t wired that way. We’re really good at doing one specific thing at a time. Use that brain power to do a lot at once. Write a ton of music. Shoot a ton of video for YouTube. Create multiple blog posts. Pop out all your Facebook updates.
Batch it to save time.
9. Automate
Use every plug-in, automated posting thingy, cross posting widget you can. Use ReverbNation to automatically update your Facebook, MySpace, and Twitter whenever you have a show or new song. Grab plug-ins for your website to automatically update your blog when you upload to YouTube. Use sites and services like Ping.fm and ArtistData.com to automate your postings. If youāre going to update each of your sites with a new show or song announcement, just do it once from Ping.fm and have that announcement show up on all of your sites. However, be careful these services you use donāt make your updates look like impersonal spam. Be aware of how your updates may look to your fans.
10. Delegate
Do your band mates have half a brain? Can they form complete sentences? Can they communicate in less than 140 characters? Give ’em a job. Kidding aside, if you have 3 or 4 people in your band, there’s no reason one person should be doing it all. I’ve given my guitarist the responsibility of Twitter. I told him to do it once a day, and to use HootSuite for scheduling. Responsibilities can be split between the band members. There’s no need to be overwhelmed if you have a strategy with 4 people implementing it. Unless the drummer’s involved. All bets are off with the drummer.
11. Schedule
Determine what time you can give for a daily, weekly, and monthly schedule. How much time do you have free daily? On your days off from your job, how much are you willing to spend on your band? When looking at your schedule, figure out what you can sacrifice. Do you really need to spend as much time at the bar with your friends? Do you really need to watch 2 hours of TV every night? Yes, Portal 2 is awesome, but how far does it take your music career? Remember to leave time for yourself, your friends, and family. You can easily overbook yourself. That means you forget to leave time to eat, do your daily chores, or isolate yourself in an unhealthy way. The purpose of time management isnāt to fill up every single second of your day. Instead, a good time management schedule allows flexibility while achieving consistent results.
Hereās an example of a daily, weekly, and monthly schedule:
Daily:
- Respond (10 – 15min)(Twice daily)
- Practice: (30min ā 1 hour)
- Write music: (30min ā 1 hour)
Create (20 min) X Interact (20min) X Consume( 20min)
Once a week:
- Create Blog post (1 hour)
- Batch (1 hour)
Once a month:
- E-mail newsletter (2 hours)
- YouTube video (4 ā 6 hours)
- Song recording (5 ā 6 hours)
12. Discipline
So far, I have been following my own advice for āRespondingā. Twice a day, I go through my multiple media sites and respond. Results? Iāve definitely freed time. Unfortunately, thereās an āacheā to keep hitting refresh. To keep coming back and checking up on what I just did. Itās so easy to do, just check that Facebook again real quick. Each little refresh costs you time you could be spending elsewhere. To effectively manage time, the greatest enemy isnāt the lack of time, but the lack of self-discipline.
For other bands and musicians out there, I know weāre all in the same boat. What have you done that helps you save time online and just write music? Have any of you just dropped social media altogether? What were your results? Let us know in the comments!
Chris “Seth” Jackson is a bassist starting a band from scratch and documenting the effort on his blogĀ How To Run A Band. In addition to the normal activities of running a band, he will also be experimenting with marketing and promotional techniques to get more fans and to (hopefully) get a positive cash flow. Both failure, as well as success, will be shared for all to see.
Once again, worth the read. Thanks Michael!
I’m glad you liked it! And I’m really happy Michael let me guest post!
Thanks Michael. Informative, as always!!
Ha!! Unless a drummer is involved…all bets are off if a drummer is involved!!! Love it!!! LOL
Haha! I’m still waiting to meet a drummer that isn’t “off” in some unique way. And hopefully the next drummer for my band won’t carry a gun and not have previous felonies so my band can travel to Canada.
Oh, the drummer stories I can tell…
VERY good stuff! Applying this will help with the ThingLink/CommerceSocial posts that I haven’t gotten to yet…
Ooo, thanks for reminding me of ThingLink. I really wanted to start using it, but I think it was still in beta a few months ago…
Checking out CommerceSocial.
Glad to return the Resource Favor!
By the way, my drummer is a badass (he taught at the Air Force Academy). He plays bass on our duo shows, though, so I guess it’s like dogs; the “mutts” are always smarter than the PureBreeds…
Thanks Michael – Great tips. Using social tools effectively requires a significant time commitment and a multi-platform/channel strategy. I particularly like your advice on batching. This helps maintain a consistent publishing schedule and sets aside time to really consider your audience and what content is valuable to them.
Batching also really makes life simpler. Before Batching, I was struggling to find time to create new content. When I started Batching, I was able to generate a week’s worth of material for my blog. My week has been WAY less stressful because of this.
By the way, most of my ideas were inspired by Tim Ferriss’s “4 Hour Work Week”. I highly recommend this book!
Thumbs up on Tim’s book. Particularly his advice on managing email suck…
Tim’s book is what inspired me to start my own blog. Of course, I didn’t come up with the instant set it and forget it business, but I feel I’m on that road.
But the 80-20 principle is something I always revisit. His advice is contrary to most marketing advice, but I think it’s valuable to know where your spending your time that’s not doing anything for you or your work.
Ha! I want to re-read it now!
Well done. A spectacular article. That very FACT that someone wrote an article on internet time management is… just shy of a miracle.
Haha! Yeah, most music marketing articles are about DO EVEN MORE without considering there’s only 24 hours in a day. I’ve been guilty of it on my blog, too.
A cool resource for time management is “Get-It-Done Guy”. http://getitdone.quickanddirtytips.com/ He has cool, short podcasts on simple time management tips.
Very good tips, Chris! It’s so easy to get caught up in the online stuff, even when nothing is happening. You always want so badly for there to be something new, whereas the new stuff in your mind is fading away.
Can’t promote a band that doesn’t exist. Creativity before social contact.
Hey, Bridge! Yes, the online world is visciously seductive. It’s difficult, but staying away from the computer and smart phone really helps.
The more I think about it, it’s sometimes like watching popcorn in the microwave or waiting for water to boil. You’re refreshing, searching, and stumbling while not actually getting anything done.
Hi Chris,
I think this is the best thing you’ve done so far, absolutely love it!
One thing that helps me is working with a timer in 50 minute blocks with a 10 minute break and just one task at a time like writing a blog post.
I find afternoons are a good time to do social media stuff but I use all morning energy for creation.
I’m tweeting this.
Thank you, Chris! In my opinion, timers are essential for social media overload.
I’m going to try out your suggestion for the 50 minute thing. The one thing really throwing off my time management is YouTube! Rendering and uploading video takes FOREVER! I was going to have another blog post done last night, but it depended on a video for my band. Minimal rendering on a 13 minute video took almost 2 hours.
So, I need a different strategy there. Or a better video card!
Hey Chris,
As soon as you have the cash I think a mac is the most important tool I use.
So many reasons but the main one is that it will make your video production lightning fast.
I also like garage band for amazingly easy quality recording.
Chris, do you use iMovie?
Yeah I love It. To be honest it’s better than a lot of programs you would pay for š
I send everything (reverb, artist data, YouTube, etc) thru my twitter and then have that automate to FB, FB page, Myspace, blogs, etc etc. Twitter is like the clearinghouse. Professional stuff on twitter, personal plus professional stuff on fb.
I agree with what u wrote about balancing social media with the actual music. They don’t teach that in college.
The thing I don’t really understand is why to reply to everyone on twitter that follows you. Wouldn’t it look spammy to hit “thanks for the follow” ten times a day? So do u do it in a PM? Is this like writing a thank you note, just something polite to do? I just don’t get it.
The hardest part about this whole thing is managing multiple twitters for multiple bands/blogs. Someone’s got to write a free app for that.
I don’t think Twitter replies would look spammy at all… it is simple manners, being polite. Nobody has ever replied back that I was spamming them when I did this. I also make an effort to thank those that retweet my posts as well. It is a great way to begin a conversation.