I tell many people one of my strengths is I am a fan, I’m not a musician. I love music, I love bands, I love concerts. I am your customer.
Last night I went to the one night only showing of the Angels and Airwaves movie Love. I had been waiting to see this indie sci-fi movie that the band produced for many months. Angels and Airwaves (AVA) have made it so much fun to be a fan and I love it. They gave away their last album LOVE for free. They released a live/behind the scenes DVD. They released a great selection of t-shirts and merchandise. They provided sound check and VIP access that their shows. Now they spent their own money (reported to be $500,000) and five years to produce a full length feature movie for which they provided the soundtrack. They will be releasing the movie and a double album this coming November. They just didn’t show the movie last night. They also did a live three song show, did a fan Q&A and debuted the video for their brand new single Anxiety. I spent over two hours with my favorite band and got a tidal wave of new stuff from them. As a fan, I loved it!
Musicians and bands need to always remember this; make sure it is fun for your fans to be your fans. When they are having fun they are supporting you, they are buying your product.
How was the Angels and Airwaves movie Love? Great film for a low budget, indie production. The movie is a 2001 Space Odyssey type of sci-fi flick. During the civil war a alien ship is discovered in Crater Lake. Fast forward to a lone astronaut on the International Space Station. He looses contact with earth. You then see how he changes as he looses contact with other people. The astronaut comes to learn he is the last human being in existence and has a encounter with the alien intelligence. Not a simple story line I know. It is a thinker. I think you would need to watch it a couple times to put the pieces together. I admire AVA for not making a AVA movie, but a movie with a interesting story that they only provided the soundtrack. You will not see the band in the film, they are not performing in the movie, they are not singing in the movie… just instrumental soundtrack. It really is a art movie made with passion.