Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
45. Search for your song on Twitter and Facebook
On Twitter enter a song title into the Twitter search box, then save the search result. What you are looking at is a list of everyone on Twitter talking about your song. Often this will be a music player posting a update on what was played. Now click on the user and follow them. Go back to this saved search once a day and review any new Tweets since the previous day. It is pretty great to see a fan get excited that you followed them after they listened to a song, or shared a video. If you feel compelled (and you should!), reply to someone who is listening to your song… that will really surprise them!
On Facebook again search for your song title, but click the link See Results For… then on the left side click the Public Posts link. This is a list of everyone on Facebook who made a public post containing your song title. Unfortunately there is not much you can do as your Page, since a Page can’t friend or comment on a profile. But you could choose to comment and friend as your personal profile. Just send them a message asking them to visit and Like your Page.
The goal of both of these actions is to get more fans following you on Twitter and Liking you on Facebook.