Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
61. Where Am I Photos
You are on the road playing shows, sure your fans know where you will be on a given date for each show. But, do they know where you are between shows? Start a photo series called “Where Am I?” Take a photo while on the road, at the airport, at the gas station, the rest stop, the truck stop, a local historical landmark and post it asking your fans to identify where you are.
One photo each day or every couple days and your fans take it from there, posting their guess.
Simple and easy source of ongoing content.