This week’s episode, July 27, 2012 – Don’t Be a Dick, Learn How to Self-Promote.
Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
Join Brian Thompson and Michael Brandvold for a 35 min. discussion on how not to be a dick when self-promoting.
We talk about ways to stay relevant with your fans so they’re paying attention to you when you need them the most and other bits of non-dickish marketing protocol.
“Selling” can be difficult and uncomfortable for some, but it’s incredibly necessary… if you want to make any money doing what you love. Click play to hear some of our tips on how to go about this.
While Michael is sweatin’ to the oldies and suckin’ on lozenges (he’s sick), Brian reads a recent blog post he wrote titled Guilt As A Sales Technique to get the conversation started. We also discuss what classic rocker Pat Travers is doing online to self-promote his upcoming indie release… what he is doing right.
This week’s Featured Song Of The Week is from The Heartless Devils from Long Island, New York with a song called I Blame You.
This podcast was brought to you by Music Xray.
Featured Track Of The Week: The Heartless Devils.
We’re stoked to announce our brand new Featured Track Of The Week, as selected from the submissions we received on the opportunity we created on our Music XRay account. If you want to submit your song to be featured, create a profile on Music Xray and send it to us here.
I Blame You by The Heartless Devils, a band from Long Island, NY. The Heartless Devils blend Power Pop, Hard Rock, and Punk into a sound that is as aggressive as it is catchy and the vibe is a good one. Raw, fun, hook filled Rock N Roll – think the Ramones meet Cheap Trick with some Social D thrown into the mix for good measure.
Find them on Facebook here: https://www.facebook.com/theheartlessdevils.
Music Xray automatically matches your songs to real industry opportunities. Then, they give you direct access to the decision makers. Then, they guarantee they listen AND respond. No, Seriously.
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About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.