Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
62. Let a Fan Tweet the Debut of a New Song
I just came across this last week. I like how it is fairly simple to implement, gets the fans involved and pushes preorders. Give one of your fans the chance to debut a brand new song on their Twitter account. Your fan gets the honor of sending out a Tweet to their followers with a link to listen to a brand new song.
Visit http://tweetkiss.com/us/ to see how KISS is doing this for their upcoming new album Monster. They are requiring entry into the contest to include preordering the new album. The winner is selected and is then asked to Tweet out a link to the new song.