This week’s episode #81, October 26, 2012 – Creative Marketing Concepts: Thinking Outside The Box.
Today you can no longer just release your music to iTunes and expect it to sell. You need to create an event, create a story and create something worth talking about and sharing. Something the stands out. Something that has some WOW to it.
What ideas have you used or have seen other artists use successfully?
Join me and Brian Thompson for a 45 minute discussion about the importance of creative marketing concepts and thinking outside the box with promotion.
This week we’re thinking outside of the box and experimenting ourselves.
We’re trying something new. We’re using a new social media tool called List.ly to compile some of the ideas we shared with you in today’s podcast so that you can see them for yourself, comment on them, vote on them, add your own ideas, and share them too.Click the Pink Add To List button to add your creative ideas. We will discuss them next week.
Let us know what you think of our first use of List.ly in the comment section below.
[listly id="23X" layout="full"]
Articles mentioned in this podcast:
blog/2011/09/blink-182- neighborhoods-presale-is-a- new-twist-on-a-old-idea/
This podcast was brought to you by Music Xray.
Featured Track Of The Week: “Chasing Utopia” from Thief In The Night
We’re stoked to announce our brand new Featured Track Of The Week, as selected from the submissions we received on the opportunity we created on our Music XRay account. If you want to submit your song to be featured, create a profile on Music Xray and send it to us here.
Find Thief In The Night online at http://www.
Music Xray automatically matches your songs to real industry opportunities. Then, they give you direct access to the decision makers. Then, they guarantee they listen AND respond. No, Seriously.
Tune in every week for the latest discussions and comments on the music business
- Download The Music Biz Weekly Podcast from iTunes.
- Liston to The Music Biz Weekly Podcast on SoundCloud.
- Vissit iTunes and please Rate & Review The Music Biz Weekly.
- Visit The Music Biz Weekly Podcast on Facebook.
Follow us on Twitter:
Follow us on Google+:
About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.