Reverse Engineering Your Band & Brand on the Rock Star Branding Podcast

This week’s episode of The Rock Star Branding Podcast, October 31, 2012 – Reverse Engineering Your Band & Brand.

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Steve kicks off today’s discussion with the example of Malcolm McLaren and the Sex Pistols

What do you want to sound like? look like? act like? what is the community you hope to create around your music and with your fans? What is the emotional response you hope to elicit?

Reverse engineer where you want to go and create your road map and game plan from there. Find and create the pieces that fit the puzzle of what you want to build.

Who are you… and who do you want to be?

How do you apply this concept to a band that’s just starting out and developing themselves?

How do you position yourselves so you can have an impact on the demographic you aim to appeal to?

Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!