Join us as we discuss Mumford & Sons’ non-traditional touring strategy. Through the relentless playing of smaller cities and smaller venues, the band was able to grow and develop into a worldwide banjo-playing, radio-charting phenomenon.
Their smart and effective tour strategy positioned them into having a larger “share of mind” in each market since they were quite possibly the only show in town.
Whether you’re playing in a town of forty thousand, a suburb of your home town, or a large city of four million… making a new fan is a new fan. They all count. They all matter. But the buzz is the same. And that buzz can spread… helping you land better gigs with bigger audiences in bigger cities.
For a developing artist, your biggest markets could quite possibly be the smallest cities which you may be tempted to overlook.
We also discuss the growing trend of House Concerts.
What other kind of tour strategies have you seen work well for new bands? Leave a comment!
Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.
Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.
Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.
These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!
- Download The Rock Star Branding Podcast from iTunes.
- Listen to The Rock Star Branding Podcast on SoundCloud.
- Follow the Rock Star Branding podcast on Facebook.
If you like the podcast I ask that you visit iTunes and please Rate & Review The Rock Star Branding podcast.
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