What Brands Can Learn From KISS About Storytelling

This week’s episode #268 we are joined by the CEO of Mekanism, Jason Harris. Jason recently wrote a article for AdWeek entitled 3 Things Kiss Taught Me About Marketing. Here are Jason’s three Kiss-inspired principles for brands to leverage storytelling in their communications.

1. Find Your Story
2. Stick With Your Story
3. Let Others Tell Your Story

Jason wrote the article for AdWeek, 3 Things Kiss Taught Me About Marketing – Iconic band knew how to rock brand storytelling

You can also download the FREE ebook KISS School of Marketing: 11 Lessons I Learned While Working With KISS

If you are interested in speaking with Michael about what he can do to assist with marketing needs message him with the contact form.

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For all discussions, training, tips and tricks related to music marketing don’t miss any episode of The Music Biz Weekly Podcast.

Follow Michael on Twitter: http://www.twitter.com/michaelsb
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com

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As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.

Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”

Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2

email: jay@jaygilbertconsulting.com

Website: http://www.jaygilbertconsulting.com