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Here is a great article from Hootsuite discussing the do’s and don’ts of using hashtags.
Don’t have more hashtags than words
In fact, don’t even come close. Social media users often used an excessive amount of hashtags ironically or when making a joke.
But many Instagram users have also caught onto the fact that more hashtags can mean more reach and likes. So, they’ve overloaded their photos with as many hashtags as they’re allowed—which is reportedly 30. You don’t want to use 30 hashtags on a single post. You don’t even want to use five hashtags on a single post. Even if you gain followers, it’s often the wrong kind of follower—spammers or people only interested in being followed back. It generally dilutes your message and comes off as desperate. Focus instead on being specific, which we already explained above.
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