You should be selling your music online with smartURL.
We are joined by Gogi from Gupta Media to talk about smartURL 2.0. We also get the lowdown on the new Pivot smartURL product and how it quickly and easily builds a music landing page for you. Gogi also shares the details on Events smartURL for marketing your live shows.
smartURL redirects users to specific destinations based on their country or device. After entering a default URL, users are able to specify to which country and device-specific URLs they want to direct their traffic. smartURL is the most popular type and the one that we recommend using for most campaigns.
The Pivot smartURL creates a landing page where all users can choose their preferred retailer. This landing page can be customized with links to any retail or streaming providers. Pivot smartURLs automatically hide any retailers that are unavailable in a specific country or device.The customizable landing page features a product image, Spotify audio player, custom branding, and retailers specific to company and country.
The Events smartURL is designed for promoting live events. For users managing a touring campaign, Events smartURLs can be configured to redirect traffic to the right ticketing page based on their location. When there are no available shows nearby, traffic will be sent to a landing page listing all available locations on the tour. Add and update event listings as tour plans change.
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com
As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.
He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.
Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”
Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2