Every Musician Needs to Spend 30 Minutes and Listen to Seth Godin.
This week we are joined by Seth Godin. So much great information is discussed, that every single musician, big or small, can use. This is MUST listen episode.
Let these six words guide you, People like us do things like this
SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
Visit Seth Godin at www.SethGodin.com
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com
As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.
He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.
Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”
Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2