The Ups And Downs Of Being A Major Push On A Major Label

Dave Lopez lead guitarist from the band Flipsyde joins us to share the band’s story of being discovered and signed by Jimmy Iovine to Interscope Records.How one song got them discovered and signed. Looking back 13 years later Dave shares the ups and downs of being a major push on a major label. What advice he would give himself looking back at what happened to the band’s career. Flipsyde is a rap/R&B/rock band from Oakland, California.

Flipsyde currently consists of singer/guitarist Steve Knight, lead guitarist Dave Lopez, and rapper The Piper (Jinho Ferreira). Originally they had a fourth member in DJ D-Sharp (Derrick Robinson), who is now replaced by a live band. They have toured extensively with Fort Minor, The Black Eyed Peas, Snoop Dogg and on the Anger Management Tour. Flipsyde’s single, “Someday”, was chosen as NBC’s theme song for the 2006 Winter Olympic Games held in Torino, Italy, as well as part of the soundtrack for the 2008 film Never Back Down. Their debut album, We the People, also featured three other singles (“Happy Birthday”, “Trumpets (Never Be The Same Again)”, and “Angel”).

Visit https://www.flipsyde.com/

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com

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As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.

Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”

Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2

email: jay@jaygilbertconsulting.com

Website: http://www.jaygilbertconsulting.com