Brian Thompson and I are just so excited with this new intro for The Music Biz Weekly Podcast. I contacted Bill Young Productions to create this for us. Bill Young Productions is know as the rock n roll voice, doing voice-overs for all those concerts ads you hear on the radio.
Interview with Bill Young, Bill Young Productions – Concert Industry Voice-over Legend
You may not know the name Bill Young, or have ever heard of his company Bill Young Productions. But, have almost certainly heard, seen and watched his work. For over 30 years Bill Young has been voice of hundreds of thousands of concert ads. What artist has he not worked with. I have saved copies of his radio ads, I have cut out his print ads. I am sure many of you have done the same.
I sat down and talked with Bill for nearly an hour. I was hoping to get some ideas, tips and advice that any artist could use when they are promoting their next show.
Bill discusses how he moved from working in radio to exclusively doing concert promotion work. He discusses how the medium has changed from radio, tv and print to Facebook, Twitter and email. He talks about what you should do when creating a ad for your show. He discusses the most important skill needed when creating a ad, hint it is not a great voice. Continue reading →
Michael Brandvold is a freelance music imarketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention.