Welcome to episode 34 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.
Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
This week’s episode, November 18, 2011 – How To Brand Like A Rockstar with Steve Jones.
Podcast: Play in new window
Steve Jones has spent 27 years in the music industry with a front row seat to the
rise of countless legendary rock stars. From ABBA to Zeppelin, from debut albums to
comeback attempts, Steve has seen and heard it all.
Those stories and experiences form the foundation for Steve’s new book, Brand Like
A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous.
Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob
Dylan, and many others, Steve shows you how to create a business that rocks!
As a speaker, Steve has entertained audiences in the US, Canada, Europe, and the
Caribbean, coaching businesses to build stronger and more profitable brands at
Buy Brand Like A Rock Star on Amazon.com
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About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
Transcriptions done with assistance from Tak (pronouced TACK) from The Pawnshop Manual. Go check their music out at www.thepawnshopmanual.com.