Music Biz Weekly recently presented our largest webinar to date, How To Create a Content Strategy. For those who missed it fear not, the video of the 90 minute long webinar is now available.
Just one of the quotes we received about the event:
“You’re amazing guys, thank you so much. I really can’t thank you enough for all the help and information you bring for free and because you want bands to just be better. I don’t find words to describe my gratitude.”
How to Create a Content Strategy will address the following core questions:
• What is Content Marketing?
• What is Inbound Marketing?
• What purpose do these concepts serve in creating new fans?
• What are the key elements to an effective strategy?
• How long should a strategy run?
• What channels of distribution do you need to consider for your content?
• How do you optimize your content for maximum viewing potential?
• What are some typical events you can create strategies around?
• How do you measure the success of your strategy?
Music Biz Weekly just presented our largest webinar to date, How To Create a Content Strategy. For those who missed it fear not, here is the slide deck for the presentation.
How to Create a Content Strategy will address the following core questions:
• What is Content Marketing?
• What is Inbound Marketing?
• What purpose do these concepts serve in creating new fans?
• What are the key elements to an effective strategy?
• How long should a strategy run?
• What channels of distribution do you need to consider for your content?
• How do you optimize your content for maximum viewing potential?
• What are some typical events you can create strategies around?
• How do you measure the success of your strategy?
“I have 5000 likes, but only 20 people are talking about me. How do I get more people talking about me on Facebook?” I hear that all the time. I then start getting questions like…
I must not be posting at the right time of the day. When is the right time to post? Is one day better than another?
I heard about something called Edge Rank, how do I make it so more of my fans see my posts?
What kind of posts should I make; photos, videos, text?
So I take two minutes and review their Facebook activity. Then I will many times reply with, “Don’t worry about when is the best time to post. Don’t worry about Edge Rank and your percent of engagement. Your problem is you have only posted twice in the last week.” Some have only made a couple posts in the last month. You aren’t talking to your fans, why would you think they would be talking about you?
You can do one thing that over time I promise will have a noticeable change on your relationship with your fans online and get them talking about you….
Just post one thing a day on your Facebook page.
One photo, one video clip, one status update, one blog post… just post one thing a day. Just post something! Don’t complicate things by worrying about the right time to post, your Edge Rank, just post something every day. Once a day, every day and you will see the number of people talking about you slowly increase. Once you have gotten completely comfortable with one post a day, to the point you don’t even have to think about making that post… then you can increase the number of posts you make each day.
This is the very beginning of you creating a music marketing content strategy. If you have always wondered what a content strategy is and how to create one… don’t miss my upcoming, February 25th, FREE webinar with Brian Thompson from Thornybleeder How To Create a Content Strategy.
Join Brian Thompson & Michael Brandvold for this discussion about ideas for where you can look for content ideas. We will give you a number of things you can do, places you can look for web content.
Music Xray automatically matches your songs to real industry opportunities. Then, they give you direct access to the decision makers. Then, they guarantee they listen AND respond. No, Seriously.
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
Transcriptions done with assistance from Tak (pronouced TACK) from The Pawnshop Manual. Go check their music out at www.thepawnshopmanual.com.
I have a client that has done a slew of FM radio interviews of recent promoting their new CD. His publicist just informed me that and in every case, he asks the broadcaster for a link or audio file, and 99% of the time, they never create a streaming version or a podcast for their website.
Why?
My client only wants to promote your station and interview out to his thousands of fans on his website, Facebook and Twitter and you can’t provide a link or file? This is what social media is guys… linking, sharing, talking. Artists helping stations. Stop thinking of the interview as a one time piece of content that is broadcast and to never be heard again. Repurpose it, repost it, share it.
I know many in radio are trying to figure out what to do about social media, how to use it. Well before you take on a big plan try something small like the sharing content you already have. Try working with a couple artists who want to promote your station and want to send their fans to your station website.
The key to a successful content strategy is getting the most you can from a single piece of content. Think about all the various ways you can repurpose your content… email blast, Facebook post, Twitter post, YouTube, Pinterest, share it with other sites, break it into smaller pieces and post them over time.
You sell yourself short if you only see your content as one time use. Go green recycle!
Michael Brandvold is a freelance music imarketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention.
Music Biz Weekly recently presented our largest webinar to date, How To Create a Content Strategy. For those who missed it fear not, the video of the 90 minute long webinar is now available.
I have a client that has done a slew of FM radio interviews of recent promoting their new CD. His publicist just informed me that and in every case, he asks the broadcaster for a link or audio file, and 99% of the time, they never create a streaming version or a podcast for their website.
