by Michael Brandvold | May 27, 2011 | Marketing, Music Marketing
I discovered the Jacobs Media blog when they recently re-posted my article 10 Marketing Lessons I Learned from Working with KISS. Jacobs Media is a radio consultancy, providing assistance to radio stations. Today they posted a really great article discussing what you...
by Michael Brandvold | May 18, 2011 | Marketing, Music Marketing
I feel like I can’t repeat this enough… it is not about how many Facebook fans you have. It is about what you do to engage and convert them. How many of your Facebook fans or Twitter followers are really active? These days, most companies are obsessed with...
by Michael Brandvold | Jan 4, 2011 | Music, Music Marketing
Paul could have easily have written this just for me. Remember, it is about the connection, the engagement. Standing on the Staples Center floor during Roger Waters’ first of five sold-out Southern California performances of The Wall this month, I marveled at how much...
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