- 10 Tips from the Gene Simmons School of Marketing
- 2000 Things to Generate 20,000 Fans Challenge
- Would You Go Out of the Way for Just One Fan? No? Than You Are Not Ready for a Fan Base.
- 20 Steps on How To Setup and Run a Google+ Hangout On Air Video Broadcast
- Celebrity Vocal Coach Cari Cole Discusses Caring for Your Voice with The Music Biz Weekly Podcast
- How Do You Start Building an Online Community From Scratch on the Rock Star Branding Podcast
- How To Search Public Posts on Facebook and Monitor Your Brand
- Top 10 Reasons Your Band Merchandise Doesn’t Sell
- How Pro Musicians Use the iPad to Make Sweet, Sweet Music | Mac|Life
- Add a Apple iTunes Store to Your Facebook Page with smartTab
Google’s Sergey Brin has some comments to say about the entertainment industry, talking about hurdles to buy content and how they drive people away from buying. He also commented that as long as acquiring pirated content is easier than legitimate content people will continue to download pirated material.
This just echos what I have written about a couple times in the past. Why is it so hard to buy music and the fact there is only one territory for sales, the world. But… I also pointed out that the second the desire to buy is blocked, the first place you often go to find a download is Google. They may not be the source of the problem, but they are contributing to the problem… at least at this point. That could change if the hurdles to a legitimate purchase are removed.
He reserved his harshest words for the entertainment industry, which he said was “shooting itself in the foot, or maybe worse than in the foot” by lobbying for legislation to block sites offering pirate material.
He said the Sopa and Pipa bills championed by the film and music industries would have led to the US using the same technology and approach it criticised China and Iran for using. The entertainment industry failed to appreciate people would continue to download pirated content as long as it was easier to acquire and use than legitimately obtained material, he said.
“I haven’t tried it for many years but when you go on a pirate website, you choose what you like; it downloads to the device of your choice and it will just work – and then when you have to jump through all these hoops [to buy legitimate content], the walls created are disincentives for people to buy,” he said.
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
35. Giveaway Google+ Invites
This idea has a short window of opportunity so if you are going to try it, do it now.
Google+ has now given everyone 150 invites to giveaway and a easy to copy URL you can give anyone to use as the invite. Log into your Google+ account, in the right column look for Send Invitations and click the Invite Friends buttons. A window will popup with a URL you can copy to use as the invite. There are a couple ways you could send out the URL invite:
1. Hold a contest and give 150 entries a invite. Of course anyone who enters should be added to your email list.
2. Post on your website, Facebook page or Twitter and just let the first 150 fans signup.
3. Post that you are going to hold a Google+ Hangout and here is a link to join Google+ if you are not already a user.
You are going to want to be on Google+, but of course you need friends or fans in your Circles so this a great opportunity to engage with your fans, giveaway something that costs you nothing, but is sought after right now and get fans on Google+
If you are not yet on Google+ leave me a comment below with your Google ID email address and I will send you one.
Final note. do not create a band page. Only setup a personal page as Google does not allow band pages at the moment.
Welcome to episode 18 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.
Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
Next Friday, August 5th at 11am PST join The Music Biz Weekly podcast in a live Google + Hangout as we record the new episode. We will take some live questions during the end of Hangout. Be sure to add myself to your Google Circles – gplus.to/brandvold and add Brian Thompson to your Google Circles as well – gplus.to/thornybleeder
This week’s episode, July 29, 2011 – Introduction to Google + for Musicians
If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly.
Tune in every week for the latest discussions and comments on the music business
Be sure to follow both Michael and Brian on Twitter for updates on each week’s podcast.
About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
Transcriptions done with assistance from Tak (pronouced TACK) from The Pawnshop Manual. Go check their music out at www.thepawnshopmanual.com.
Thinking about setting up a band or business profile on Google+? Think carefully about that and read these articles from Search Engine Land and Jacobs Media. Clearly Google does not have a clear policy about how to handle brand profiles. They early on asked that you not create one,
“For now we are actively discouraging businesses to adopt profiles, but we have heard the feedback and will obviously do what we can down the line to build optimal experiences for all. This is just the beginning of a very long journey towards making Google more social.”
But of course some went ahead anyway. Now it looks like they may be closing them, reopening them… hell Google does not appear to know what they are doing with them.Be warned, you risk having your profile suspended and all your work at building your network of Circles erased.
Welcome to the world of early adopters!