Dream Theater’s Jordan Rudess Sits in and Performs with Dropping The Needle

2009-08-08-dream-theater-06“If Beavis & Butt-Head had a music podcast, this would be it.”

Welcome to episode 35, January 14, 2013, of the Dropping The Needle podcast. In this episode Michael Brandvold and Mitch Lafon are joined by Dream Theater’s Jordan Rudess. Jordan talks about Dream Theater entering the studio, he discusses the new Microsoft Surface and gives a impromptu keyboard performance.

Visit Jordan Rudess online.

Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon, rock journalist.

Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on.

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Dream Theater, Little Caesar, Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).

Hey Billy Idol, Flash is Over Like MTV, Ever Look at Your Website on a iPhone?

Official Billy Idol Website BillyIdol.net

Billy Idol's website as viewed on a iPhone

I want to SCREAM every time I see stuff like this…

DESIGN A BANNER FOR BILLYIDOL.NET

Ever thought that you could design a better website? That you have a great visual idea for a piece of web artwork? Well, now’s your chance to show us what you can do. The ‘BANNER’ of Billy Idol’s website is the rectangular piece of art at the top of every page – the one that reads ‘Official – Online – On Tour 2010′ – and it measures exactly 1000 pixels x 300 pixels. Obviously this is something that needs updating!! And who better to do that than YOU GUYS!!!… So we want you to design a new website header/banner for the rest of 2012. Anyone with a computer and an artwork program can join in although a FLASH banner (moving images like the text in the current banner – a .swf file) is preferred.

I was first applauding Billy Idol for involving his fans in a contest to create a new website header banner. But then two things jumped out at me…

1. The current banner says 2010. You haven’t updated your website header in two years? I guess your website is just not that important to you if you are fine leaving the message “On Tour 2010″ in the header when its 2012.

2. It’s 2012, why are you requesting a Flash banner? I took a chance thinking that the website detects the platform browsing and delivers a different version of the site so I went to BillyIdol.net on my iPhone. No change. Well not exactly true, the site did change in that the header, Billy’s name, his brand, what identifies the site is gone since it is Flash and as we should all know by now… Apple mobile devices (iPhone and iPad) do not support Flash. (FYI, in the second quarter of 2012 Apple sold 35.1 million iPhones and 11.8 million iPads.) The header is missing on every page of the site. And it has been like this since 2010, since we know they have not changed the header since then. Have you ever taken a moment to see how much traffic is coming to your site on Apple mobile devices? Look now, you might be surprised. Now remember, all of those visits see a incomplete website, see no name, see no brand. Is that the impression you want to make?

That makes me want to SCREAM! It’s not rocket science to correct this problem. Replace the Flash header with a jpg or gif file. Done, that’s it. Hey Billy, your website is built using WordPress, just drop in a plugin and your site becomes mobile ready. Need help, let me know.

Your lesson from this… go look at your website right now on a iPhone or iPad and see how it looks, see how it works. Then fix it if it is needed.

And, Flash is dead, over, history. Do not spend the time or money to create Flash elements on your site.

Download the Michael Brandvold Marketing App for Apple and Android Devices

Michael Brandvold Marketing App

I am very pleased to announce that you can now download the Michael Brandvold Marketing app for Apple iPhone, iPad and Android devices. The app is free and provides you with the ability to listen to all of the Music Biz Weekly podcast episodes, quick and easy list of all of the 2000 Things to Generate 20,000 Fans, the latest DIY tips and advice and my latest video clips. The app automatically updates as new content is added.

Download the Michael Brandvold Marketing App for Apple Devices

Download the Michael Brandvold Marketing App for Android Devices

I would love your comments, so please share!

 

A Tribute to Steve Jobs – Special Edition of The Music Biz Weekly Podcast

Tribute to Steve JobsWelcome to episode 28 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.

Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.

This week’s episode, October 12, 2011 – A Tribute to Steve Jobs

Download The Music Biz Weekly Podcast from iTunes.

Liston to The Music Biz Weekly Podcast on SoundCloud.

If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly.

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How Pro Musicians Use the iPad to Make Sweet, Sweet Music | Mac|Life

We’ve all heard about how many things there’s an app for, but here’s a new one: pro musicians making music on stage, in concert, using iPad as a brand-new source of multi-touch musical magic. Renowned keyboard player Jordan Rudess is leading the way.

While rock is full of high-profile guitar slingers, it’s a little harder to find standout keyboard players, much less one who can step up and play the dickens out of any musical genre—only venerable names like Keith Emerson and Rick Wakeman come to mind. But in the last decade, one of the most prolific masters of the ivories to emerge on the scene is Jordan Rudess, a smoking keyboard player who’s also been deeply involved with all things Mac for years. He puts it more plainly: “I’ve been using a Mac since the beginning of time.” A man after our own heart!

Rudess came into the limelight largely based on his involvement with the neo prog-rock band Dream Theater, but he’s been banging on the keys since the second grade and was enrolled in a Juilliard classical piano program at the tender age of 9. These days, his interest in Apple’s tech has expanded into an intense passion for designing cool new musical tools for the iPhone and iPad. “As soon as someone came out with a piano program for the iPod touch and I put my hand down on it, there were fireworks in my brain,” he says. “I realized how totally awesome it was, and the vast possibilities for creating new musical instruments just blew me away. With a Mac, you’re not able to put your fingers down on it and play it—the multi-touch screen takes the iPad and iPhone to a whole new level.”

Anyone who rocks a keytar this awesome is obviously as cool as he is talented.

Rudess initially signed up with developer Amidio to produce JR Hexatone Pro, a unique music-creation tool with one of the most densely packed interfaces we’ve ever seen on an iPhone. But he’s since founded his own company, Wizdom Music, and delivered his first universal iPad/iPhone app, MorphWiz. It’s a new type of software instrument that could only exist on the iPad, even though these devices are typically not considered serious “tools” by professional musicians.

“I feel like most people look at these devices as ‘fun things,’ but there’s another side of it [that’s] important to those involved in the creative arts—they open the door for the next level of electronic-instrument design,” he explains. “The whole multi-touch aspect is really unique, and the iPad is really an expressive, very cool, different, forward-thinking musical instrument. There’s nothing ‘toyish’ about it—and it’s only going to get better over time.”

Rudess’s app MorphWiz ($9.99), created with iOS developer Kevin Chartier, might be the coolest musical instrument of any kind for the money. “I was inspired by the Haken Continuum (cerlsoundgroup.org/Continuum/), an advanced hardware controller that allows you to attack a note, hear that definite pitch, and slide from there to another note and intelligently ‘snap’ to the target note. MorphWiz is really smart about how it slides from note to note, and it can even happen with chords, and individual notes within chords. Another cool thing about MorphWiz is that it’s got real vibrato capabilities, a critical thing for people wanting to really make music with it.”

Rudess’s $9.99 iPad app MorphWiz uses multi-touch to let you slide from note to note.

As far as the audio quality goes, Rudess emphatically states, “We live in an age when distortion is king. And while there are some purists who will always look for the highest-end solutions for making music, I’ve started breaking out my iPad in concert with Dream Theater, and no one has complained yet!”

The visual aspect of the iPad isn’t lost on Rudess, either. “My desire was to combine the audio and visual worlds as much as possible, to work together, because in many ways they really are one thing,” he says. “How can something about the visual tie into the audio? As you play MorphWiz, you’ll see an interactive visual element change as you move your fingers and change the sound.” Given that Rudess has made a prolific career of finger-dancing, we can’t wait to see what sort of multi-touch magic he’ll conjure up in the future.

via How Pro Musicians Use the iPad to Make Sweet, Sweet Music | Mac|Life.