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It Is a Fine Line Between Love and Hate. How Can You Avoid Pushing Your Die-hard Fans From Love to Hate?

by Michael Brandvold | Apr 15, 2015 | KISS, Marketing, Music Marketing

I had been meaning to write this since I started blogging. As a long standing member of one of the largest group of die-hard fans, The KISS Army, and having managed a couple websites catering to those die-hard KISS fans I felt I had a interesting perspective from...

KISS School of Marketing eBook Approaching 2500 Downloads – Thank You!

by Michael Brandvold | Oct 5, 2012 | KISS, Marketing, Music Marketing

I just wanted to say thank you to everyone who has downloaded by book KISS School of Marketing: 11 Lessons I Learned While Working with KISS. By the end of the October it will have passed 2500 downloads. I had no idea what to expect when I released the book earlier...

Jimmy Buffett and KISS, Nurturing Your Fan Base – The Rock Star Branding Podcast

by Michael Brandvold | Mar 7, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones. Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com....

Interview with Former Program Director Rich Dickerson of WVTS-FM in Terre Haute, IN – The Formation of the KISS Army

by Michael Brandvold | Nov 24, 2010 | Audio, KISS, Music

Digging through my collection of audio clip here is a new file to enjoy. I will be posting many of the files I have gathered over the last 15 years. Please leave comments and let me know what you think. Michael Brandvold Interviews Former Program Director Rich...

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Free Download of the KISS School of Marketing ebook

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