I was invited to speak at the 36th Annual Conclave Learning Conference in Minneapolis, MN. The Conclave is a radio industry convention that includes jocks, program directors, management, consultants and many others in the radio industry. I had first attended the Conclave back in 1987 after graduating college and thinking I might want to get into radio. So when I came across the Facebook page for the Conclave I asked if they were looking for speakers. At the same time Jacobs Media a radio consults ting company found my article the 10 Lessons I Learned from the KISS School of Marketing and reposted on their blog. Jacobs Media basically invited the classic rock format and has a long history in rock, so KISS was a perfect topic for them. Before I knew it Jacobs Media asked me to talk about my KISS lessons in their Summer School session at the Conclave and the Conclave asked me to me on a panel discussing Facebook and Twitter. Talking about KISS at a radio convention in my hometown, I couldn’t wait.
But, I didn’t know what the vibe and energy would be like. It is pretty obvious that radio has had a tough battle with the advent of the internet and smartphones. Was the convention going to filled with people talking about the good ole days, how if the internet had only been different, how could they turn back the clock. Sort of like the record business and their moaning about file sharing. Continue reading