I and many others have stated that its not the number of Facebook likes or Twitter followers you have that matters, it is the relationship you have with your followers and the ability to engage with them and get them to convert on a action. 1000 very active fans is better than 100,000 inactive fans.
Here is a nice example of that concept in real life. One of my clients is Curb Records recording artist Andy Gibson. I have been working close with Andy for months on building up his social media world. A couple weeks ago a country radio station ran a promotion on their website, WYRK Draft Day Poll. It was really just a basic poll, vote for your favorite artist. Andy was up against Scotty McCreery, season ten winner of American Idol, Hunter Hayes, Jana Kramer and Kip Moore who’s debut album recently entered the Billboard charts at #6.
The poll was open for 24 hours and the results according to the website were, with 25,037 votes in, Scotty McCreery is the winner of the new artist draft poll getting 10,883 votes edging out Andy Gibson who received 9,357 votes. Hunter Hayes was third with 3,895, Jana Kramer with 688 and Kip Moore getting 214 over all votes.
But here is where it gets interesting.
Andy Gibson had 8200 fans on Twitter and 14,000 on Facebook, but Scotty McCreery had 508,000 on Twitter and 1 million on Facebook. With all those fans Scotty only had 1,500 more votes. Andy’s fans were a powerhouse in supporting him! He has spent the last six months building a great relationship with his fans. A million and a half fans were nearly beaten by 22,000 fans. Andy actually had the smallest combined fan base on Facebook and Twitter of all the acts. But his relationship with his fans allowed him to easily beat the three other acts.
Stop thinking it is all about a bigger number. It is about the relationship with the fans you have.