Updated April 2, 2012 – The Treatment replied to my question on Facebook today with “Pretty sure its available on iTunes!” Unfortunately they are wrong, it is not on iTunes. The band is not even listed on iTunes. It should be a band’s responsibility to KNOW where you can find their music, not think they know. Definitely not a fans job to hunt down the music. The album is also not on Amazon mp3, though I can find high-priced CD imports, I suspect the album never was released in the US. If that is the case, a band should know that. Bands, this is your career… give a fuck about it! Take a lesson from Gene Simmons, be involved in EVERY aspect of your career, know EVERYTHING that is happening with your band. Know exactly where your music can be purchased.
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How long does it take you to reply to a fan who asks where they can buy your music?
This is something I am sure many of you have encountered, I know it has happened to me a number of times. March 29th I posted on the Facebook wall of the band The Treatment asking where I could buy a digital download of their album “This Might Hurt.” 24 hours later and no response. By the way, the About section on their Facebook page says, ‘This Might Hurt’ available now! I am not the only fan posting the same question, I counted three questions about buying their album within hours of each other. No reply to any of them. Fail!
Some backstory for you, The Treatment was just announced as the support act for the upcoming KISS/Motley Crue tour. They are signed to Spinefarm/Universal Records in the UK and have released a album called “This Might Hurt.” They have brand new fans discovering them with this tour announcement, fans asking about their music, fans asking to buy their music. How many of you would love to be in this situation?
Maybe the album is not available for purchase in the US, if that is the case explain it. Don’t ignore it. Maybe you can make some music available on your website, direct to fan. Problem, The Treatment does not have a website. They have MySpace, Reverbnation, Twitter, YouTube and Facebook, but no website. Come on guys!
Back to the problem… you have to reply to fans who ask about your music. You are not selling to them, you are not pushing your product on them… the fans are coming to you ready to buy. You couldn’t ask for anything better. Don’t leave fans hanging on something as important as answering their question about where to find your music. Remember, a fan who wants your music bad enough will go find other ways to obtain it… sell it to them when you have the chance.
There is never a excuse for not replying to fans who want to buy your music.