{"id":10058,"date":"2014-08-29T14:01:50","date_gmt":"2014-08-29T21:01:50","guid":{"rendered":"http:\/\/www.michaelbrandvold.com\/blog\/?p=10058"},"modified":"2015-09-30T18:52:02","modified_gmt":"2015-09-30T18:52:02","slug":"former-kiss-publicist-carol-ross-talks-about-the-struggles-of-marketing-a-new-band-today-video","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2014\/08\/former-kiss-publicist-carol-ross-talks-about-the-struggles-of-marketing-a-new-band-today-video\/","title":{"rendered":"FORMER KISS PUBLICIST CAROL ROSS TALKS ABOUT THE STRUGGLES OF MARKETING A NEW BAND TODAY (video)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/e6hwCtXlDsc?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The\u00a0KISS\u00a0inspired Podcast,\u00a0Three Sides Of The Coin\u00a0welcomed former KISS publicist\u00a0Carol Rossto the show to discuss her time working for the band.\u00a0She tells stories of how she was responsible for iconic KISS moments like putting their blood in the red ink for their first comic book and the Empire State Building photo shoot.<\/p>\n<p>Hosts\u00a0Michael Brandvold\u00a0and\u00a0Tommy Sommers\u00a0chat with her about the band\u2019s marketing the band and how difficult it was to sell them to publications like\u00a0Rolling Stone Magazine.<\/p>\n<p>During the interview, Carol talks about marketing bands today compared to the pre-internet era:<\/p>\n<p>\u201cEverything is social media now, basically\u201d she said.<\/p>\n<p>\u201cThe music business is so different today. It used to be a community and record companies would sign a band and if the band didn\u2019t have a hit single or hit album the first time around they gave them another opportunity.\u00a0 They would invest in the band if they believed in the band.<\/p>\n<p>Today, that\u2019s unheard of; nobody will give you anything.\u00a0 Ultimately today, the young artists have to do everything themselves. They have to be their own record company, they have to do their promotion, they have to do everything themselves. There is not really a place to go anymore. It\u2019s an absolutely different world\u201d she continued.<\/p>\n<p>\u201cFor what I do, I have to deal with social media. That\u2019s where you have the concentration. Yeah, there\u2019s magazines like Rolling Stone and there are lots of different magazines and you have to deal with all of that as well. But, really, getting their music out and making sure that it\u2019s on the internet in all of the different outlets and it\u2019s much harder today to break an artist than it was years ago.\u201d<\/p>\n<p>Carol also goes on to say that since she has been told by every record company that they are not signing anybody, the artist has to do everything by themselves and she doesn\u2019t know what would happen with KISS if they were coming out today because \u201cit\u2019s a very strange marketplace now\u201d.<\/p>\n<p>This episode is a great journey through the mind of one of the geniuses who helped turn KISS into the biggest band in the world.\u00a0 It is a great listen for not only KISS fans, but a great marketing lesson for any up and coming band.\u00a0 You get to hear how the big boys do it.<\/p>\n<p>To listen to the show on Spreaker:<\/p>\n<p><a href=\"http:\/\/www.spreaker.com\/user\/mbrandvold\/ep-90-former-kiss-publicist-carol-ross\" target=\"_blank\">http:\/\/www.spreaker.com\/user\/<wbr \/>mbrandvold\/ep-90-former-kiss-<wbr \/>publicist-carol-ross<\/a><\/p>\n<p>Since launching a year ago, Three Sides of the Coin has been viewed or listened to over 500,000 times. In the last year, They have been joined by special guests including former KISS lead guitarist\u00a0Bruce Kulick, the\u00a0Black Veil Brides&#8217;\u00a0Andy Biersack,\u00a0Frank Munoz(associate producer for Ace Frehley&#8217;s \u201cAnomaly\u201d album), award winning songwriter\u00a0Adam Mitchell,\u00a0Ed Kanon\u00a0(Peter Criss&#8217;\u00a0drum tech),\u00a0Eddie Trunk\u00a0(Host of VH1 Classic\u2019s \u201cThat Metal Show\u201d and \u201cEddie Trunk Live\u201d)\u00a0 and\u00a0Kevin Valentine\u00a0(drummer on KISS&#8217; \u201cPsycho Circus\u201d album).<\/p>\n<p>Three Sides of the Coin was recently picked (October 2013) as a &#8216;What&#8217;s Hot&#8217; podcast by Apple&#8217;s iTunes.<\/p>\n<ul>\n<li>Facebook:\u00a0<a href=\"http:\/\/www.facebook.com\/threesidesofthecoin\" target=\"_blank\">www.facebook.com\/<wbr \/>threesidesofthecoin<\/a><\/li>\n<li>Twitter:\u00a0<a href=\"http:\/\/twitter.com\/threesidescoin\" target=\"_blank\">twitter.com\/<wbr \/>threesidescoin<\/a><\/li>\n<li>YouTube:\u00a0<a href=\"http:\/\/youtube.threesidesofthecoin.com\/\" target=\"_blank\">youtube.<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<li>Spreaker:\u00a0<a href=\"http:\/\/spreaker.threesidesofthecoin.com\/\" target=\"_blank\">spreaker.<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<li>iTunes:\u00a0<a href=\"http:\/\/itunes.threesidesofthecoin.com\/\" target=\"_blank\">itunes.<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<li>TuneIn:\u00a0<a href=\"http:\/\/tunein.threesidesofthecoin.com\/\" target=\"_blank\">http:\/\/tunein.<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<li>Stitcher Radio:\u00a0<a href=\"http:\/\/stitcher.threesidesofthecoin.com\/\" target=\"_blank\">stitcher.<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<li>Web:\u00a0<a href=\"http:\/\/threesidesofthecoin.com\/\" target=\"_blank\">http:\/\/<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<li>Merchandise:\u00a0<a href=\"http:\/\/shop.threesidesofthecoin.com\/\" target=\"_blank\">shop.<wbr \/>threesidesofthecoin.com<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0KISS\u00a0inspired Podcast,\u00a0Three Sides Of The Coin\u00a0welcomed former KISS publicist\u00a0Carol Rossto the show to discuss her time working for the band.\u00a0She tells stories of how she was responsible for iconic KISS moments like putting their blood in the red ink for their first comic book and the Empire State Building photo shoot. Hosts\u00a0Michael Brandvold\u00a0and\u00a0Tommy Sommers\u00a0chat with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,132,12,277],"tags":[98,2466,92,41,25,2362,42,95],"class_list":["post-10058","post","type-post","status-publish","format-standard","hentry","category-audio","category-kiss-2","category-music-marketing-2","category-videos","tag-ace-frehley","tag-carol-ross-social-media-marketing","tag-gene-simmons","tag-kiss","tag-music-marketing","tag-music-marketing-consultant","tag-paul-stanley","tag-record-labels"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/10058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=10058"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/10058\/revisions"}],"predecessor-version":[{"id":11256,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/10058\/revisions\/11256"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=10058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=10058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=10058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}