{"id":11974,"date":"2015-10-05T03:11:08","date_gmt":"2015-10-05T03:11:08","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=11974"},"modified":"2015-10-05T18:17:47","modified_gmt":"2015-10-05T18:17:47","slug":"how-to-create-a-content-strategy-a-free-music-biz-weekly-video-presentation","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2015\/10\/how-to-create-a-content-strategy-a-free-music-biz-weekly-video-presentation\/","title":{"rendered":"How to Create a Content Strategy a Free Music Biz Weekly Video Presentation"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/I7yVeWc-rMY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Enjoy this 90 minute video of a past Music Biz Weekly webinar presentation. This video is the full webinar, including q&amp;a.<\/p>\n<p>How to Create a Content Strategy will address the following core questions:<\/p>\n<p>\u2022 What is Content Marketing?<br \/>\n\u2022 What is Inbound Marketing?<br \/>\n\u2022 What purpose do these concepts serve in creating new fans?<br \/>\n\u2022 What are the key elements to an effective strategy?<br \/>\n\u2022 How long should a strategy run?<br \/>\n\u2022 What channels of distribution do you need to consider for your content?<br \/>\n\u2022 How do you optimize your content for maximum viewing potential?<br \/>\n\u2022 What are some typical events you can create strategies around?<br \/>\n\u2022 How do you measure the success of your strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enjoy this 90 minute video of a past Music Biz Weekly webinar presentation. This video is the full webinar, including q&amp;a. How to Create a Content Strategy will address the following core questions: \u2022 What is Content Marketing? \u2022 What is Inbound Marketing? \u2022 What purpose do these concepts serve in creating new fans? \u2022 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2579,28,12,277,1072],"tags":[1717,768,25,44,910],"class_list":["post-11974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-music-marketing-2","category-videos","category-webinar-2","tag-content-strategy","tag-music-biz-weekly","tag-music-marketing","tag-video","tag-webinar"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2015\/07\/content-strategy1.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/11974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=11974"}],"version-history":[{"count":4,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/11974\/revisions"}],"predecessor-version":[{"id":11987,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/11974\/revisions\/11987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/10900"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=11974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=11974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=11974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}