{"id":12501,"date":"2015-12-04T14:38:18","date_gmt":"2015-12-04T22:38:18","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=12501"},"modified":"2015-12-04T14:38:18","modified_gmt":"2015-12-04T22:38:18","slug":"ep-218-why-merchandise-needs-to-be-as-important-as-your-music","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2015\/12\/ep-218-why-merchandise-needs-to-be-as-important-as-your-music\/","title":{"rendered":"Ep. 218 Why Merchandise Needs to Be As Important As Your Music"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qVRujatMaRk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>This week&#8217;s episode #218 we are joined by Patrick Mahoney from Manhead Merch to discuss music merchandise. Why you should consider partnering with someone to produce and sell your merch. What is licensing when it comes to your logo and likeness. Why merchandise is more than just a black t-shirt. Why you shouldn&#8217;t ignore the black t-shirt&#8230; and so much more!<\/p>\n<p>Patrick Mahoney, Manhead Merch, <a href=\"http:\/\/www.manheadmerch.com\" target=\"_blank\">www.manheadmerch.com<\/a><\/p>\n<p>Patrick Mahoney has been a part of music and entertainment merchandising for over twenty years with practical experience in every facet of the industry &#8211; artist relations, operations, production, licensing, sponsorships, budgeting\/finance and administration. Fifteen of those twenty years have been spent in senior level positions based in New York, London, Los Angeles and Nashville. Patrick also has a high level of practical experience in other areas of the music industry including artist management and tour production and accounting.<\/p>\n<p>Despite his varied experience, Patrick still considers working with the artists his favorite endeavor. There are hundreds of bands on his &#8220;worked with&#8221; list including Oasis, Radiohead, Godsmack, Slipknot, Moby, Mudvayne, Of Monsters And Men, Fall Out Boy, Train, Yes, Danzig, Rush, Suicide Silence, Blues Traveler, The Moody Blues, Blood On The Dance Floor, Phish, The Moody Blues, Jimmy Cliff, Fall Out Boy, In This Moment, Brian Setzer and Sarah McLachlan.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/235994426&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"ttp:\/\/smarturl.it\/musicbiz\" target=\"_blank\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>[display_podcast]<\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\">http:\/\/www.twitter.com\/michaelsb<\/a><br \/>\nFollow Jay on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/labellogic1\" target=\"_blank\">http:\/\/www.twitter.com\/labellogic1<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com<\/p>\n<p>&#8212;-<\/p>\n<p>As a teenager in the Pacific Northwest, Jay Gilbert smuggled his Canon AE-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.<\/p>\n<p>He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales &amp; Marketing with Universal, Starbucks, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay\u2018s approach to Online Marketing artist-friendly.<\/p>\n<p>If you are interested in speaking with Jay about what he can do to assist with your marketing needs contact him online at <a href=\"http:\/\/www.label-logic.net\" target=\"_blank\">www.label-logic.net<\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2158\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12501-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/218-120415musicbizweekly.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/218-120415musicbizweekly.mp3\">http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/218-120415musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/218-120415musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=12501-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/218-120415musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"218-120415musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s episode #218 we are joined by Patrick Mahoney from Manhead Merch to discuss music merchandise. Why you should consider partnering with someone to produce and sell your merch. What is licensing when it comes to your logo and likeness. Why merchandise is more than just a black t-shirt. Why you shouldn&#8217;t ignore the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,769,12,277],"tags":[2628,712,2391,2467,587,768,686,25,2362,2603,346,1346,2401,2423,2468],"class_list":["post-12501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-band-merchandise","tag-branding","tag-marketing-industry","tag-marketing-interest","tag-michael-brandvold","tag-music-biz-weekly","tag-music-business","tag-music-marketing","tag-music-marketing-consultant","tag-musician-profession","tag-podcast","tag-rock-star-branding","tag-social-media-industry","tag-social-media-project","tag-social-media-website-category"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2015\/12\/video.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/12501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=12501"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/12501\/revisions"}],"predecessor-version":[{"id":12503,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/12501\/revisions\/12503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/12502"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=12501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=12501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=12501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}