{"id":14400,"date":"2017-01-20T12:01:14","date_gmt":"2017-01-20T20:01:14","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=14400"},"modified":"2017-01-31T12:46:36","modified_gmt":"2017-01-31T20:46:36","slug":"what-is-a-social-media-and-content-strategy-its-not-just-having-someone-who-makes-posts-to-your-social-media-accounts","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2017\/01\/what-is-a-social-media-and-content-strategy-its-not-just-having-someone-who-makes-posts-to-your-social-media-accounts\/","title":{"rendered":"What is a Social Media and Content Strategy? It\u2019s Not Just Having Someone Who Makes Posts to Your Social Media Accounts."},"content":{"rendered":"

\"\"<\/a><\/p>\n

What is a Social Media and Content Strategy?<\/h1>\n

When discussing a social media and content strategy<\/a> I can\u2019t begin to tell you how many times I have heard a band manager, a band, a solo artist\u00a0say\u2026 \u201cwe have a plan, we have someone posting stuff for us<\/a>.\u201d That is like saying your tour is all planned out because you have a bus driver.\u00a0Let me just lay it right out there for you now, having someone post for you does not mean you have a social media and content strategy. It means you have someone who can execute, but that doesn’t mean they have a strategy.<\/p>\n

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A social media and content strategy is a coordinated plan across all online\u00a0networks and with\u00a0all your\u00a0partners; record label, booking agent, promoters, publicist, radio promoters, merchandising company, etc. It ensures consistent branding and messaging across everything.<\/h2><\/div><\/div>\n

A social media and content strategy answers the following questions before someone ever makes a post.<\/strong><\/p>\n

    \n
  1. What – What do you have available to post?<\/strong><\/li>\n
  2. When – When are you going to post?<\/strong><\/li>\n
  3. Why – Why are you making this post?<\/strong><\/li>\n
  4. Where – Where are you going to make the post.<\/strong><\/li>\n<\/ol>\n

    Here is what happens when you don\u2019t have a strategy, when you just have someone who posts what you give them. These are just a few REAL examples that I have encountered over the years.<\/p>\n

      \n
    1. Your new album comes out in three days and the last post you made on your socials promoting the album with a preorder link was two weeks ago, you need help with your online strategy.<\/li>\n
    2. Your label announced your album on Monday, you didn\u2019t post the details on your Facebook until Tuesday and on your website until Wednesday. It\u2019s Friday and your Twitter and Youtube still have no announcement, you need help with your online strategy.<\/li>\n
    3. Your Facebook page has new imagery to promote the new album; profile image and cover image. Your website is still visually promoting your last album. Twitter is using some live photos. \u00a0Your YouTube is promoting yet another album, you need help with your online strategy.<\/li>\n
    4. If you have a new album coming out and a week after the preorder went live you still haven\u2019t shared the links to iTunes and Amazon you need help with your online strategy.<\/li>\n
    5. If you have a new album coming out and the About\/Profile\/Bio copy on your social network\u00a0pages still promote your last album you need help with your online strategy.<\/li>\n
    6. You have someone post a video clip from the opening night of the tour, but they fail to include a link to tour dates and tickets. They fail to upload the video to YouTube. They failed to shared the video on Instagram or Twitter,\u00a0you need help with your online strategy.<\/li>\n
    7. If you don\u2019t know what you are posting everyday unless someone sends you something, you need help with your online strategy.<\/li>\n<\/ol>\n

      Every post you make\u00a0needs to be created so it is designed to give you a reason to talk about items such as\u2026 a album, live stream, live show, merchandise, appearances, etc. Don\u2019t just post for the sake of a post. If you do you are wasting a opportunity to talk to your fans about something important.<\/p>\n