{"id":1584,"date":"2010-10-05T08:59:51","date_gmt":"2010-10-05T15:59:51","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=1584"},"modified":"2015-09-30T19:00:27","modified_gmt":"2015-09-30T19:00:27","slug":"40-minute-video-kiss-gene-simmons-on-family-jewels-more-mipcom-2010","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2010\/10\/40-minute-video-kiss-gene-simmons-on-family-jewels-more-mipcom-2010\/","title":{"rendered":"40 Minute Video: KISS\u2019 Gene Simmons on Family Jewels &amp; more &#124; MIPCOM 2010"},"content":{"rendered":"<p>KISS Legend Shares Pragmatic Formula for Success, Warns Against &#8216;Cute Foxes&#8217;<\/p>\n<p>By Angela Natividad<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/UrY5DfRXQ1Y?fs=1&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Deputy editor Peter White of TBI Magazine moderated a session that unfolded at the mercy of its enabler, president\/GM Bob DiBitetto of A&amp;E Network and Bio Channel, and KISS frontman Gene Simmons.<\/p>\n<p>The latter came to plug his reality show, Gene Simmons Family Jewels, which just surpassed its 100th episode. But you know him best as the engine behind KISS, which is less a band than a half-billion dollar industry: in the last 8 years, it\u2019s sold $400 million in concert tickets alone.<\/p>\n<p>Simmons took great care to point out KISS has also lent its name and likeness to 3000 licensed products, from condoms to caskets. \u201cWe\u2019ll get you coming and we\u2019ll get you going,\u201d he quipped. (Motorcycles and hi-def TVs are also in the works.)<\/p>\n<p>There\u2019s a logic to all this, which revealed itself not-so-subtly as the session progressed. Kicking off a montage for Family Jewels, a Gene broadcast over our heads intoned, \u201cWhy do people seek my advice? Successful band, successful business, successful family.\u201d<\/p>\n<p>That attitude, encapsulated in those words, about covers it.<\/p>\n<p>\u201cWe\u2019re always looking for something a little bit different, a little bit unexpected,\u201d said DiBitetto of A&amp;E\/Bio. (His own contributions to the networks include such treasures as Hoarders and Intervention.) When Family Jewels was naught but an embryo, The Osbournes was riding the culture hard \u2013 and DiBitetto noticed it.<\/p>\n<p>\u201cWhen we had the privilege of doing the special with these guys, it struck me how different this show was [&#8230;] I think there\u2019s something very unexpected about a rockstar who indeed is actually a phenomenal family guy.\u201d<\/p>\n<p>This isn\u2019t a lie. And if you were wondering about Simmons\u2019 rock n\u2019 roll liefstyle, he\u2019ll gladly set the record straight:<\/p>\n<p>\u201cI\u2019ve never been high or drunk in my life. I don\u2019t smoke, I don\u2019t do any of that stuff, I\u2019m not really interested. Business is my crack.\u201d<\/p>\n<p>Read the Rest via <a href=\"http:\/\/blog.mipworld.com\/2010\/10\/liveblog-gene-simmons-on-building-successful-entertainment-brands\/\">Liveblog: KISS\u2019 Gene Simmons on Family Jewels &amp; more | MIPBlog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KISS Legend Shares Pragmatic Formula for Success, Warns Against &#8216;Cute Foxes&#8217; By Angela Natividad Deputy editor Peter White of TBI Magazine moderated a session that unfolded at the mercy of its enabler, president\/GM Bob DiBitetto of A&amp;E Network and Bio Channel, and KISS frontman Gene Simmons. The latter came to plug his reality show, Gene [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,51,78],"tags":[92,41,220],"class_list":["post-1584","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music","category-tech","tag-gene-simmons","tag-kiss","tag-mipcom"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/1584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=1584"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/1584\/revisions"}],"predecessor-version":[{"id":11853,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/1584\/revisions\/11853"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=1584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=1584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=1584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}