{"id":17038,"date":"2018-07-06T06:42:27","date_gmt":"2018-07-06T13:42:27","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=17038"},"modified":"2018-07-06T06:42:27","modified_gmt":"2018-07-06T13:42:27","slug":"the-fan-pyramid-how-to-identify-the-five-levels-of-being-a-fan-and-engage-with-them","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2018\/07\/the-fan-pyramid-how-to-identify-the-five-levels-of-being-a-fan-and-engage-with-them\/","title":{"rendered":"The Fan Pyramid, How to Identify The Five Levels of Being a Fan and Engage With Them"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Ep. 330 The Fan Pyramid, The Five Levels of Being a Fan\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IAyF1YTgwA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h1>The Number One Thing Your Fans Want is Recognition<\/h1>\n<p>This week we discuss the five levels of fandom and how to reach them.<\/p>\n<p>Think of your fans as a pyramid with your most devoted and loyal fans at the top.<\/p>\n<p>The number one things your fans want is recognition. They want to know you recognize their efforts, that they support you. When engaged they will do amazing things to support artists. They will buy and stream your music, attend your shows, buy your merch. They will also grow your base by evangelizing everyone they come in contact with via socials, word of mouth or wearing your shirt.<\/p>\n<p>Visit Hypebot for music business news and insights. <a href=\"http:\/\/www.Hypebot.com\">www.Hypebot.com<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/467847015&amp;color=%2391a45c&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"http:\/\/smarturl.it\/musicbiz\" target=\"_blank\" rel=\"noopener noreferrer\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>[display_podcast]<\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/michaelsb<\/a><br \/>\nFollow Jay on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/labellogic1\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/labellogic1<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at<\/p>\n<p>email: me (at) mikebrandvold.com<\/p>\n<p>website: www.MichaelBrandvold.com<\/p>\n<p>&#8212;-<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay has been on the cutting edge of Digital Sales &amp; Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay\u2018s approach to Digital Strategy and Online Marketing so artist-friendly.\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here:\u00a0<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>email: <\/i><a href=\"mailto:jay@jaygilbertconsulting.com\"><span class=\"s2\"><i>jay@jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>Website:\u00a0<\/i><a href=\"http:\/\/www.jaygilbertconsulting.com\/\"><span class=\"s2\"><i>http:\/\/www.jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7283\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-17038-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/330-070618musicbizweekly.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/330-070618musicbizweekly.mp3\">http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/330-070618musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/330-070618musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=17038-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/330-070618musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"330-070618musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>The Number One Thing Your Fans Want is Recognition This week we discuss the five levels of fandom and how to reach them. Think of your fans as a pyramid with your most devoted and loyal fans at the top. The number one things your fans want is recognition. They want to know you recognize [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,769,12,277],"tags":[712,2692,2836,2708,636,2391,2467,2396,2693,2694,2695,587,2505,768,686,1529,25,2362,2603,346,1346,2401],"class_list":["post-17038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-branding","tag-diy-music-marketing","tag-help-booking-your-show","tag-help-with-your-online-strategy","tag-hypebot","tag-marketing-industry","tag-marketing-interest","tag-marketing-your-music","tag-marketing-your-music-online","tag-marketing-your-music-video","tag-marketing-your-own-music","tag-michael-brandvold","tag-music-biz","tag-music-biz-weekly","tag-music-business","tag-music-licensing","tag-music-marketing","tag-music-marketing-consultant","tag-musician-profession","tag-podcast","tag-rock-star-branding","tag-social-media-industry"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2018\/07\/video-mbw-no-title.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/17038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=17038"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/17038\/revisions"}],"predecessor-version":[{"id":17040,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/17038\/revisions\/17040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/17039"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=17038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=17038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=17038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}