{"id":2300,"date":"2010-11-20T11:18:04","date_gmt":"2010-11-20T19:18:04","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=2300"},"modified":"2015-09-30T18:59:42","modified_gmt":"2015-09-30T18:59:42","slug":"eric-lefkofsky-groupon-founder-any-business-that-is-looking-for-new-customers-needs-to-understand-the-internet-and-how-to-market-their-goods-or-services-through-it","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2010\/11\/eric-lefkofsky-groupon-founder-any-business-that-is-looking-for-new-customers-needs-to-understand-the-internet-and-how-to-market-their-goods-or-services-through-it\/","title":{"rendered":"Eric Lefkofsky, Groupon Founder &#8211; Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Eric Lefkofsky from Groupon\" src=\"http:\/\/www.lustgarten.org\/view.image?Id=8671\" alt=\"Eric Lefkofsky from Groupon\" width=\"149\" height=\"172\" \/>Taken from a NY Times article, A Business Creator Sees Big Returns From Social Media.<\/p>\n<p>Q. Do you think that every business needs to rethink what social media means to its future?<\/p>\n<p><strong>A. Today, I think that every business is again in serious flux because of the rise of all these social tools. Take telemarketing sales, for example. Why would your business ever make a cold call again?<\/strong><\/p>\n<p>Q. What\u2019s the alternative?<\/p>\n<p><strong>A. Certainly businesses are using Facebook and Twitter to reach thousands of customers that historically they might have had to call or e-mail to reach. I think everything will begin with a person\u2019s individual connection to the graph. That\u2019s how small businesses will get customers, promote products and get feedback from their customers.<\/strong><\/p>\n<p>Q. Should dry cleaners have social media strategies?<\/p>\n<p><strong>A. Yes. Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.<\/strong><\/p>\n<p>Read the entire article via <a href=\"http:\/\/www.nytimes.com\/2010\/11\/18\/business\/18sbiz.html?_r=1&amp;src=busln\">Eric Lefkofsky, Groupon Founder, on Why Social Media Is Hot &#8211; NYTimes.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taken from a NY Times article, A Business Creator Sees Big Returns From Social Media. Q. Do you think that every business needs to rethink what social media means to its future? A. Today, I think that every business is again in serious flux because of the rise of all these social tools. Take telemarketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[486,487,488,264],"class_list":["post-2300","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-eric-lefkofsky","tag-groupon","tag-new-customers","tag-social-media"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"predecessor-version":[{"id":11796,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2300\/revisions\/11796"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}