{"id":2417,"date":"2010-12-01T14:12:13","date_gmt":"2010-12-01T22:12:13","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=2417"},"modified":"2015-09-30T18:59:41","modified_gmt":"2015-09-30T18:59:41","slug":"phil-schiller-of-apple-is-on-twitter-why-arent-you","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2010\/12\/phil-schiller-of-apple-is-on-twitter-why-arent-you\/","title":{"rendered":"Phil Schiller of Apple is on Twitter, Why Aren't You?"},"content":{"rendered":"

\"Phil<\/a>Phil Schiller of Apple is on Twitter dealing directly with customers, why aren’t you on Twitter dealing directly with your customers? Read this and then think of a good reason why you shouldn’t be on Twitter. I don’t care how big or small of a band or business you are, you have customers and fans on Twitter and you should be connecting with them. I have personally had a number of great customer service experiences on Twitter, and was able to get more accomplished than being on hold for an hour.<\/p>\n

Phil Schiller On Twitter<\/p>\n

@butterflyylost I hope that fixes it. If not send me an email at schiller@apple.com and I\u2019ll forward it to AppleCare.<\/p>\n

HE\u2019S GIVING OUT HIS E-MAIL ADDRESS?<\/p>\n

Isn\u2019t it funny that music executives think they\u2019re moguls, gods who function separately from their customers, and the tech guys are readily accessible.<\/p>\n

And the story is not only Phil Schiller. It\u2019s Tiger Woods too. Who\u2019s now opening up about his personal life on Twitter, acknowledging his divorce and even stating that he loves “Caddyshack”?<\/p>\n

Irving Azoff went on Twitter. The only problem was he brought his backroom personality into the agora. Twitter is not the place for petty beefs. And if you\u2019ve got a problem with haters, you can\u2019t participate online whatsoever. Because there\u2019s always someone out to get you, because they\u2019ve got a chip on their shoulder, they\u2019ve been overlooked or\u2026<\/p>\n

But if you\u2019re relatively secure, you should play.<\/p>\n

And you should give out information.<\/p>\n

Sure, put in a bit of your personal life to show your humanity, but reveal some of the inner workings of your company along with the hype, and solve a few problems.<\/p>\n

People can\u2019t believe it when Steve Jobs responds in e-mail. And he does.<\/p>\n

People can\u2019t believe it when they tweet someone powerful in an industry with a problem and it\u2019s addressed, INSTANTLY!<\/p>\n

In other words, you\u2019re a traffic cop. You\u2019re the connector. The hot link. You know both parties. You know who to direct the question to. And when it\u2019s answered? IT BLOWS PEOPLE\u2019S MINDS!<\/p>\n

Everyone should be on Twitter. With their real name.<\/p>\n

And I\u2019m not only talking stars.<\/p>\n

How much is someone gonna hate a record company if the CEO tweets. Lyor Cohen\u2019s got time to take to the street to respond to the Lupe Fiasco fracas<\/p>\n

Lyor Cohen Responds to Fiasco Friday<\/p>\n

can\u2019t he dash off a few lines on his BlackBerry Twitter app?<\/p>\n

Don\u2019t say this isn\u2019t your business. IT IS YOUR BUSINESS! You\u2019ve got no company without customers. You want to bond customers to you, you want them to spread good will.<\/p>\n

Apple is hotter than any musical artist and the number two face is on Twitter and reacting to feedback?<\/p>\n

Maybe that\u2019s why Apple\u2019s stock is in the stratosphere and the major labels\u2019 is in the dumper.<\/p>\n

It\u2019s him, it\u2019s verified: http:\/\/twitter.com\/#!\/pschiller<\/p>\n

via Lefsetz Letter \u00bb Blog Archive \u00bb Phil Schiller On Twitter<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Phil Schiller of Apple is on Twitter dealing directly with customers, why aren’t you on Twitter dealing directly with your customers? Read this and then think of a good reason why you shouldn’t be on Twitter. I don’t care how big or small of a band or business you are, you have customers and fans […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[153,28,12],"tags":[46,79,261,520,141],"class_list":["post-2417","post","type-post","status-publish","format-standard","hentry","category-apple-2","category-marketing","category-music-marketing-2","tag-apple","tag-bob-lefsetz","tag-customer-service","tag-phil-schiller","tag-twitter"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=2417"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2417\/revisions"}],"predecessor-version":[{"id":11781,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2417\/revisions\/11781"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=2417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=2417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=2417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}