{"id":24407,"date":"2020-08-07T06:00:22","date_gmt":"2020-08-07T13:00:22","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=24407"},"modified":"2020-08-06T15:13:48","modified_gmt":"2020-08-06T22:13:48","slug":"ep-432-the-dumb-musicians-guide-to-self-releasing-music-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2020\/08\/ep-432-the-dumb-musicians-guide-to-self-releasing-music-in-the-digital-age\/","title":{"rendered":"Ep. 432 The Dumb Musician&#8217;s Guide to Self-Releasing Music in the Digital Age"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Ep. 432 The Dumb Musician&#039;s Guide to Self-Releasing Music in the Digital Age\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5zy3altv7Wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"title style-scope ytd-video-primary-info-renderer\"><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Tony Guerrero joins us this week to discuss his free ebook The Dumb Musician&#8217;s Guide to Self-Releasing Music in the Digital Age.<\/span><\/h1>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u00a0All you need to know to release your music online and be sure you&#8217;re protected and earning everything you can. Explains Copyrights, Publishing, ISRC Codes, UPC Codes, SoundExchange, ASCAP\/BMI, Digital Distributers and more.<\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Since his first solo release in 1988, Tony Guerrero has established himself in a variety of areas. His work as a contemporary jazz flugelhornist, trumpeter, composer, and producer has garnered him both critical success and a worldwide audience. He has toured the United States and much of the world as a headliner in major jazz festivals, concert halls, and clubs and has enjoyed commercial radio success not only with his own releases but with music he&#8217;s written for other artists. To date, he has released twelve solo CDs, some of which have charted on the Billboard Top 20, as well as a variety of special releases. He has appeared on around 200 albums as either producer, composer, arranger or as a musician performing on either trumpet, flugelhorn, piano, guitar and more. Guerrero\u2019s work as a musician and composer can also be heard in movies and on television.<\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Download The Dumb Musician&#8217;s Guide to Self-Releasing Music in the Digital Age for free at: <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/871475218&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"MichaelBrandvoldMarketing\" href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\" target=\"_blank\" rel=\"noopener noreferrer\">MichaelBrandvoldMarketing<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"432 The Dumb Musician's Guide to Self-Releasing Music in the Digital Age\" href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/432-the-dumb-musicians-guide-to-self-releasing-music-in-the-digital-age\" target=\"_blank\" rel=\"noopener noreferrer\">432 The Dumb Musician&#8217;s Guide to Self-Releasing Music in the Digital Age<\/a><\/div>\n<p>Visit Hypebot for music business news and insights. <a href=\"http:\/\/www.Hypebot.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.Hypebot.com<\/a><\/p>\n<p>Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"http:\/\/smarturl.it\/musicbiz\" target=\"_blank\" rel=\"noopener noreferrer\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/michaelsb<\/a><br \/>\nFollow Jay on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/labellogic1\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/labellogic1<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at<\/p>\n<p>email: me (at) mikebrandvold.com<\/p>\n<p>website: www.MichaelBrandvold.com<\/p>\n<p>&#8212;-<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay has been on the cutting edge of Digital Sales &amp; Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay\u2018s approach to Digital Strategy and Online Marketing so artist-friendly.\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here:\u00a0<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>email: <\/i><a href=\"mailto:jay@jaygilbertconsulting.com\"><span class=\"s2\"><i>jay@jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>Website:\u00a0<\/i><a href=\"http:\/\/www.jaygilbertconsulting.com\/\"><span class=\"s2\"><i>http:\/\/www.jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7658\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-24407-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/432-08072020musicbizweekly.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/432-08072020musicbizweekly.mp3\">https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/432-08072020musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/432-08072020musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=24407-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/432-08072020musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"432-08072020musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>Tony Guerrero joins us this week to discuss his free ebook The Dumb Musician&#8217;s Guide to Self-Releasing Music in the Digital Age. \u00a0All you need to know to release your music online and be sure you&#8217;re protected and earning everything you can. Explains Copyrights, Publishing, ISRC Codes, UPC Codes, SoundExchange, ASCAP\/BMI, Digital Distributers and more. [&hellip;]<\/p>\n","protected":false},"author":1209,"featured_media":24409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,28,769,12,277],"tags":[2347,2900,2530,913,712,15,2953,2995,2692,3025,1882,2488,3034,3026,2708,636,967,2915,2963,2391,2467,2733,2852,2396,2693,2694,2695,587,2505,768,686,2698,2872,1529,25,2362,2724,2894,2873,2218,2603,2723,2892,2937,346,2380,2772,2401,3027,3035,3036,668],"class_list":["post-24407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-marketing","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-album-release-strategy","tag-bands-in-town","tag-bandsintown","tag-bandzoogle","tag-branding","tag-concerts","tag-digital-music-services","tag-digital-radio","tag-diy-music-marketing","tag-facebook-ad-manager","tag-facebook-ads","tag-facebook-video","tag-fan-acquisition","tag-google-ads","tag-help-with-your-online-strategy","tag-hypebot","tag-instagram","tag-jay-gilbert","tag-live-streaming","tag-marketing-industry","tag-marketing-interest","tag-marketing-plan","tag-marketing-toolbox","tag-marketing-your-music","tag-marketing-your-music-online","tag-marketing-your-music-video","tag-marketing-your-own-music","tag-michael-brandvold","tag-music-biz","tag-music-biz-weekly","tag-music-business","tag-music-distribution","tag-music-engineering","tag-music-licensing","tag-music-marketing","tag-music-marketing-consultant","tag-music-marketing-strategy","tag-music-mentoring","tag-music-producing","tag-music-streaming","tag-musician-profession","tag-online-marketing-strategy","tag-online-music-course","tag-playlist-pitching","tag-podcast","tag-project-manager","tag-smarturl","tag-social-media-industry","tag-spotfiy","tag-the-dumb-musicians-guide-to-self-releasing-music-in-the-digital-age","tag-tony-guerrero","tag-youtube-marketing"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2020\/08\/432.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/24407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/1209"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=24407"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/24407\/revisions"}],"predecessor-version":[{"id":24410,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/24407\/revisions\/24410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/24409"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=24407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=24407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=24407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}