{"id":2487,"date":"2010-12-05T08:40:38","date_gmt":"2010-12-05T16:40:38","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=2487"},"modified":"2015-09-30T18:59:41","modified_gmt":"2015-09-30T18:59:41","slug":"the-8-cs-of-social-media","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2010\/12\/the-8-cs-of-social-media\/","title":{"rendered":"The 8 C's of Social Media"},"content":{"rendered":"

\"Thephoto \u00a9 2009 Robert S. Donovan<\/a> | more info <\/a><\/span>(via: Wylio<\/a>)<\/strong><\/span><\/span><\/span><\/span>In school I remember being taught the 4 W’s; Who, What, Why and Where. The 4 W’s are always a solid base, but social networking has evolved to the 8 C’s. Rick Bakas<\/a> created a great list below. Print this list out and look at it often. Think about how your engagement on Facebook and Twitter is addressing each of the C’s. If you always work to meet these 8 C’s you will find success within your social networks.<\/p>\n

The 8 C\u2019s of Social Media<\/a><\/p>\n

CONVERSATION<\/strong> – From the early days of human connection online with Bulletin Boards and American Online, to the current Web 2.0 landscape, conversation is at the center of why we\u2019re on social network sites. Conversation is the oil that makes social media run smoothly. Become a master at conversation.<\/p>\n

CONNECTION<\/strong> – Social media provides a number of ways to connect with others who share a similar interest.<\/p>\n

CORE VALUE<\/strong> – Successful personalities in the social space share similar core values: Be authentic, be transparent, be engaging, etc..<\/p>\n

COLLABORATION<\/strong> – the chemistry between people, and how they interact on a specific goal is key online and in real life. Web development teams often put the ability to collaborate at the top of their priority list, even ahead of the skills each team member brings.<\/p>\n

CONDUIT<\/strong> – Provide a stream of relevent and useful information. From personal photos, to news articles, your audience most likely feels overwhelmed with all the information being broadcast on social networks. Take that into consideration when sharing information that has a value to THEM.<\/p>\n

CULTURE<\/strong> – Each social network has its own culture. More specifically, each social network serves a purpose.<\/p>\n

CONSISTENCY<\/strong> – Being a conduit of information is only half the equation. There\u2019s almost an 80\/20 rule where 80% of the information you share might be filtered out or missed by your target audience, and 20% will the mark.<\/p>\n

COMMUNITY<\/strong> – Build a tribe. Have a sense of community. Each friend on each network offers an opportunity to connect on a personal level. The other C\u2019s will determine how strong your online community (tribe) will be.<\/p><\/blockquote>\n

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