{"id":25074,"date":"2020-10-29T15:46:35","date_gmt":"2020-10-29T22:46:35","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=25074"},"modified":"2021-05-31T11:27:46","modified_gmt":"2021-05-31T18:27:46","slug":"8-tips-from-jason-floms-master-class-at-rock-and-roll-fantasy-camp","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2020\/10\/8-tips-from-jason-floms-master-class-at-rock-and-roll-fantasy-camp\/","title":{"rendered":"8 Tips from Jason Flom\u2019s Master Class at Rock and Roll Fantasy Camp"},"content":{"rendered":"

By Anne Leighton<\/a><\/p>\n

<\/p>\n

Not being so much of a traveler, I never attended a Rock and Roll Fantasy Camp until they started their virtual classes earlier this year. There are many artists speaking that my friends and I are in love with.\u00a0 Go to https:\/\/www.rockcamp.com\/masterclass.php<\/a>, and you\u2019ll see true rock and roll superheroes, including the Go-Gos\u2019 Kathy Valentine and vocalist Sebastian Bach, producer Steve Lillywhite, John 5, Steve Morse, and Alice Cooper\u2019s manager Shep Gordon.<\/p>\n

Jason Flom\u2019s master class told the story of a man with passion, evolution, and a work ethic he got from his father.<\/p>\n

An immigrant from Russia, Joseph Flom was homeless in America during the Great Depression. Determined to make it, the young man sent a letter to Harvard University, that he\u2019d love to study there but couldn\u2019t afford tuition. They met with him, and gave him a full scholarship which made his career happen.<\/p>\n

\u201cDo whatever you want,\u201d Joseph told his children. \u201cBut make the world a better place.\u201d<\/p>\n

Jason didn\u2019t want to go to college; he just wanted to play in bands and party. Ultimately his parents agreed to let him work in the music industry for a year, and if that didn\u2019t work out, he had to go to college.\u00a0 Father Flom reached out to his contact at Warner Bros., and found his son an illustrious gig of hanging posters up at record stores.\u00a0 The young man tackled it with passion; he saw that job as helping others become rock stars.<\/p>\n

Jason read the radio trades, and studied the artists on local music shows. One day he contacted WBAB\u2019s program director Bob Buchman about an act on his playlist, and Bob responded that they weren\u2019t getting requests the way a group called Zebra was.<\/p>\n

Jason liked Zebra\u2019s demo and gave it to the label president, who listened to a little bit in his car, shook his head, \u201cNah,\u201d turned on the radio which was on WBAB, who were playing Zebra! Coincidence?\u00a0 I think not!\u00a0 \ud83d\ude0a<\/p>\n

With Zebra, Jason became an A&R assistant, and signed one of my fave-raves–Twisted Sister, and then many acts that some of us love or hate with passion!\u00a0 White Lion, Stone Temple Pilots, Skid Row, Collective Soul.<\/p>\n

At one point he went to Rehab, and, then, became President of Lava Records, then Virgin who fused with Capital, and then back with Lava now part of the Republic roster. This journey included signing Jill Sobule and Katy Perry\u2014each having hits with different songs of the same title: \u201cI Kissed A Girl.\u201d\u00a0 Other acts: Kid Rock, Jessie J., Sugar Ray, Matchbox 20, Edwin McCain.<\/p>\n

Jason and his team are developing new artists at Lava:<\/p>\n

The Warning\u20143 Mexican teenage girls that could rock like Metallica.<\/p>\n

Kat Cunning\u2014pop, a true writer, from\u00a0Netflix\u2019s Emmy-winning show \u201cTrinkets.\u201d<\/p>\n

Red Voodoo\u2014classic hard rock, inspired by Van Halen, Montrose, Sammy Hagar, and fellow Sacramento, CA hometowners Tesla.<\/p>\n

South of Eden\u2014Columbus, OH\u2019s hard alternative rock band. Powerful vocals, Grunge meets forceful and melodic instrumentals.<\/p>\n

So many of the questions that folks asked had to do with getting their music heard. Jason said, \u201cPromote music any way you can! Local radio.\u00a0 You have to ask people. Be your own best promotion person. Go on blogs. Kid Rock took a long time to break. Four albums. Get your music on a radio station somewhere and it pops. That guy will call his friends.\u00a0 Do a local or regional campaign instead of national. Focus.\u201d<\/p>\n

Here are some great tips that Jason gave his Rock and Roll Fantasy camp fans:<\/h2>\n

1) Use crazy numbers! \u201cInstead of saying, \u2018do you have 10 minutes?\u2019 say, \u2018give me 3 minutes.\u2019\u201d<\/p>\n

2) Quick Blurbs. \u201cIt was an industry colleague that had \u2018Lorde-hot shit\u2019 as the subject line, and a quick message \u2018unsigned female from New Zealand, please listen.\u2019\u201d<\/p>\n

3) Put the pictures in the email. No attachments.<\/p>\n

4)\u00a0 The best promoters to the industry are people that have a relationship with you. \u201cWe\u2019re not going to hear from people that are working only one project.\u201d<\/p>\n

5) \u201cTake your shot.\u00a0 Write to me on Instagram.\u201d\u00a0 https:\/\/www.instagram.com\/itsjasonflom\/<\/a><\/p>\n

6)\u00a0 For companies that post \u201cNo Unsolicited Mail,\u201d research who you\u2019re sending to. Send them a personalized trinket. Jason says, \u201cIf they play golf, send them a golf ball with their name.\u201d<\/p>\n

7) \u201cThe most important person in an organization is the boss\u2019s assistant.\u201d Make phone calls.<\/p>\n

8)\u00a0 Jason says, \u201cBands spend too much time practicing and not enough time, playing. Get it out there. Put music out, and get the ball rolling.\u201d<\/p>\n

Jason showed insight on civics, prison reform, and fighting for equality.\u00a0 His father told him, \u201cDo whatever you want, but make the world a better place.\u201d<\/p>\n

In addition to putting out a plea to vote to \u201csave our democracy, because it\u2019s stopping concerts,\u201d he thanked Road Recovery, the charity he donated his Master class pay to.\u00a0 He spoke about his own charity the Innocence Project (http:\/\/www.incodenceproject.org<\/a>,\u201d which is fighting against wrongful convictions. Jason produces a thoughtful podcast in which he interviews wrongfully convicted people that need help fighting for freedom from the system.\u00a0 Podcast: https:\/\/www.wrongfulconvictionpodcast.com\/<\/a><\/p>\n

Jason skews towards signing upcoming acts for the youth market.\u00a0 He accepts that not every act is right for him, but there are ways he suggests that most people can grow their careers. \u201cDon\u2019t be humble. Stars have to be their own best fans.\u201d<\/p>\n

In end and all the way through this master class, Jason was saying his secret to success, \u201cSend that email. My father wrote that letter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Anne Leighton Not being so much of a traveler, I never attended a Rock and Roll Fantasy Camp until they started their virtual classes earlier this year. There are many artists speaking that my friends and I are in love with.\u00a0 Go to https:\/\/www.rockcamp.com\/masterclass.php, and you\u2019ll see true rock and roll superheroes, including the […]<\/p>\n","protected":false},"author":1209,"featured_media":25908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2579,28,12],"tags":[1236,3079,3078],"class_list":["post-25074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-music-marketing-2","tag-anne-leighton","tag-jason-flom","tag-rock-and-roll-fantasy-camp"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2021\/05\/img_4049.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/25074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/1209"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=25074"}],"version-history":[{"count":6,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/25074\/revisions"}],"predecessor-version":[{"id":25933,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/25074\/revisions\/25933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/25908"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=25074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=25074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=25074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}