{"id":25960,"date":"2021-06-18T06:00:26","date_gmt":"2021-06-18T13:00:26","guid":{"rendered":"https:\/\/michaelbrandvold.com\/blog\/?p=25960"},"modified":"2021-06-17T14:33:30","modified_gmt":"2021-06-17T21:33:30","slug":"ep-477-how-music-promotion-is-going-to-change-in-2021-with-anthony-pacheco","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2021\/06\/ep-477-how-music-promotion-is-going-to-change-in-2021-with-anthony-pacheco\/","title":{"rendered":"Ep. 477 How Music Promotion is Going to Change in 2021 with Anthony Pacheco"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Ep. 477 How Music Promotion is Going to Change in 2021 with Anthony Pacheco\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/N6f8qyODIZg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"title style-scope ytd-video-primary-info-renderer\"><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Anthony Pacheco joins us to discuss how music promotion is going to change in 2021. <\/span><\/h1>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Anthony has consistently been able to push the envelope when it comes to artist development and marketing strategy. Having played in bands since their early teens, Anthony\u2019s perspective on the industry has helped both developing and established artists get to where they want to be.<\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Here\u2019s Anthony&#8217;s red flag list for \u201cagencies\u201d<br \/>\n<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Any \u201cagency\u201d that cold emails or DM\u2019s you for playlist placements or marketing services \u274c<br \/>\n0 employee info on the site \u274c<br \/>\nLists all major labels but no actual artists that they\u2019ve worked with \u274c<br \/>\nGuarantees playlist placements \u274c<br \/>\nGuarantees X amount of streams for X amount of dollars \u274c<br \/>\nHas no social media presence listed on their site \u274c<br \/>\nDoes not disclose what \u201cplaylists\u201d are in their \u201cnetwork\u201d when you ask them \u274c<\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Visit <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.oddlysimpl.xyz\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.oddlysimpl.xyz<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1070804539&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"MichaelBrandvoldMarketing\" href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\" target=\"_blank\" rel=\"noopener\">MichaelBrandvoldMarketing<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"477 How Music Promotion is Going to Change in 2021 with Anthony Pacheco\" href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/477-how-music-promotion-is-going-to-change-in-2021-with-anthony-pacheco\" target=\"_blank\" rel=\"noopener\">477 How Music Promotion is Going to Change in 2021 with Anthony Pacheco<\/a><\/div>\n<p>Our Sponsors:<br \/>\n\u2022 Music Biz Weekly podcast listeners can go to <a href=\"https:\/\/bandzoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bandzoogle.com<\/a> to try it free for 30 days, and use the promo code \u201cmusicbizweekly\u201d to get 15% off the first year of any subscription.<br \/>\n\u2022 Get free shipping on CD orders of 100+ from <a href=\"https:\/\/www.discmakers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DiscMakers.com<\/a> with code FREEBIZ (up to a $150 value!).<br \/>\n\u2022 Visit Hypebot for music business news and insights. www.Hypebot.com<br \/>\n\u2022 Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"http:\/\/smarturl.it\/musicbiz\" target=\"_blank\" rel=\"noopener noreferrer\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/michaelsb<\/a><br \/>\nFollow Jay on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/labellogic1\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/labellogic1<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at<\/p>\n<p>email: me (at) mikebrandvold.com<\/p>\n<p>website: www.MichaelBrandvold.com<\/p>\n<p>&#8212;-<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay has been on the cutting edge of Digital Sales &amp; Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay\u2018s approach to Digital Strategy and Online Marketing so artist-friendly.\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here:\u00a0<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>email: <\/i><a href=\"mailto:jay@jaygilbertconsulting.com\"><span class=\"s2\"><i>jay@jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>Website:\u00a0<\/i><a href=\"http:\/\/www.jaygilbertconsulting.com\/\"><span class=\"s2\"><i>http:\/\/www.jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_6665\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-25960-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/477-06182021musicbizweekly.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/477-06182021musicbizweekly.mp3\">https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/477-06182021musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/477-06182021musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=25960-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/477-06182021musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"477-06182021musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>Anthony Pacheco joins us to discuss how music promotion is going to change in 2021. Anthony has consistently been able to push the envelope when it comes to artist development and marketing strategy. Having played in bands since their early teens, Anthony\u2019s perspective on the industry has helped both developing and established artists get to [&hellip;]<\/p>\n","protected":false},"author":1209,"featured_media":25961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,28,769,12,277],"tags":[2347,3059,3164,2914,2900,2530,913,712,2953,2995,2692,3025,1882,2488,3034,608,3091,3026,2708,636,967,2915,2963,2391,2467,2733,2852,2396,2693,2694,2695,587,2505,768,686,2698,2872,25,2362,2724,2894,2873,851,3152,2218,2603,2723,2892,3163,2937,346,3055,2380,3151,2772,2401,980,2913,2011,668],"class_list":["post-25960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-marketing","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-album-release-strategy","tag-amazon-music-for-artists","tag-anthony-pacheco","tag-apple-music-for-artists","tag-bands-in-town","tag-bandsintown","tag-bandzoogle","tag-branding","tag-digital-music-services","tag-digital-radio","tag-diy-music-marketing","tag-facebook-ad-manager","tag-facebook-ads","tag-facebook-video","tag-fan-acquisition","tag-fan-engagement","tag-financial-rights","tag-google-ads","tag-help-with-your-online-strategy","tag-hypebot","tag-instagram","tag-jay-gilbert","tag-live-streaming","tag-marketing-industry","tag-marketing-interest","tag-marketing-plan","tag-marketing-toolbox","tag-marketing-your-music","tag-marketing-your-music-online","tag-marketing-your-music-video","tag-marketing-your-own-music","tag-michael-brandvold","tag-music-biz","tag-music-biz-weekly","tag-music-business","tag-music-distribution","tag-music-engineering","tag-music-marketing","tag-music-marketing-consultant","tag-music-marketing-strategy","tag-music-mentoring","tag-music-producing","tag-music-promotion","tag-music-publishing","tag-music-streaming","tag-musician-profession","tag-online-marketing-strategy","tag-online-music-course","tag-pitching-to-radio","tag-playlist-pitching","tag-podcast","tag-productivity","tag-project-manager","tag-publishing","tag-smarturl","tag-social-media-industry","tag-spotify","tag-spotify-for-artists","tag-streaming-services","tag-youtube-marketing"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2021\/06\/477.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/25960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/1209"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=25960"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/25960\/revisions"}],"predecessor-version":[{"id":25962,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/25960\/revisions\/25962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/25961"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=25960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=25960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=25960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}