{"id":2633,"date":"2010-12-16T07:23:11","date_gmt":"2010-12-16T15:23:11","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=2633"},"modified":"2015-09-30T18:59:36","modified_gmt":"2015-09-30T18:59:36","slug":"101-social-media-stats-trust-twitter-and-facebook-facts-and-figures","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2010\/12\/101-social-media-stats-trust-twitter-and-facebook-facts-and-figures\/","title":{"rendered":"101 Social Media Stats \u2013 Trust, Twitter and Facebook Facts and Figures"},"content":{"rendered":"<p><span id=\"wylio-flickr-image-4072802304\" style=\"margin: 0pt 10px; padding: 0pt; display: block; line-height: 15px; width: 335px; position: relative; float: left;\"><img loading=\"lazy\" decoding=\"async\" style=\"padding: 0; margin: 0; border: none;\" title=\"108 Black Inlay on Steel Social Media Icons Set - photo by: webtreats, Source: Flickr, found with Wylio.com\" src=\"http:\/\/img.wylio.com\/flickr\/335\/4072802304\" alt=\"108 Black Inlay on Steel Social Media Icons Set\" width=\"335\" height=\"183\" \/><span id=\"wylio-flickr-credits-4072802304\" class=\"wylio-credits\" style=\"margin: 0pt; padding: 0pt; background: #ffffff none repeat scroll 0% 0%; font-family: arial,sans-serif; width: 100%; color: #aaaaaa; float: left; clear: both; font-size: 11px; font-style: italic;\"><span class=\"photoby\" style=\"padding: 2px; margin: 0;\"><span style=\"display: block; float: left; margin: 0;\">photo \u00a9 2009 <a style=\"padding: 0; margin: 0; color: #aaa; text-decoration: underline;\" title=\"click to visit the Flickr profile page for webtreats\" href=\"http:\/\/www.flickr.com\/people\/44071822@N08\" target=\"_blank\">webtreats<\/a> | <a style=\"padding: 0; margin: 0; color: #aaa; text-decoration: underline;\" title=\"get more information about the photo '108 Black Inlay on Steel Social Media Icons Set'\" href=\"http:\/\/www.flickr.com\/photos\/44071822@N08\/4072802304\" target=\"_blank\">more info <\/a><\/span><span style=\"display: block; float: right; margin-left: 5px;\"><strong style=\"margin: 0;\">(via: <a style=\"padding: 0; margin: 0; color: #aaa; text-decoration: underline;\" title=\"free pictures\" href=\"http:\/\/wylio.com\" target=\"_blank\">Wylio<\/a>)<\/strong><\/span><\/span><\/span><\/span>We all love stats and this list of social media stats says a lot! Take the time to review this list, it will tell you a lot about Facebook and Twitter users. The take away is you better be getting yourself onto the social networks and developing a plan for being active and engaging with your customers and fans.<\/p>\n<ul>\n<li>Read on and you will learn why you need to be selling inside Facebook.<\/li>\n<li>You will learn who online users trust online.<\/li>\n<li>How social media is involved in our daily life.<\/li>\n<li>What people are Tweeting about.<\/li>\n<li>Why people interact with brands on Twitter.<\/li>\n<li>What people click on in Twitter.<\/li>\n<li>Why people click LIKE on Facebook.<\/li>\n<li>Why do they leave a Facebook page.<\/li>\n<li>What do people click on in a Facebook page.<\/li>\n<\/ul>\n<blockquote>\n<h3>I Wanna Know Where the Stats At<\/h3>\n<p>As you probably know, 108% of statistics are exaggerations, so be careful what you glean from this. I did not intend for this to be a be-all, end-all answer source, but rather a launch pad for further investigation.<\/p>\n<p>That said, here is my collection of social media statistics I\u2019ve cobbled together over the past year.<\/p>\n<p><strong>Social Media in the Daily Life of Web Users<\/strong><\/p>\n<p>Far from complete, here is a brief (but current) breakdown of social media usage. It is (obviously) ramping up in adoption and is woven intricately into the daily lives of many web users. This trend has no sign of slowing down.<\/p>\n<ul>\n<li>Internet users in the U.S. <a title=\"How web users spend their time online from Econsultancy\" href=\"http:\/\/econsultancy.com\/blog\/6366-social-media-might-claim-a-lot-of-our-attention-but-email-s-not-dead-yet\">spend nearly a quarter of their time online using social media<\/a> (or about 13 and\u00a0 half minutes per every hour spent online)<\/li>\n<li>Nearly <a title=\"How often web users visit a social networking site on a monthly basis from comScore\" href=\"http:\/\/www.comscore.com\/Press_Events\/Press_Releases\/2010\/2\/comScore_Releases_2009_U.S._Digital_Year_in_Review\">4 out of 5 web users visit a social networking site <\/a>on a monthly basis<\/li>\n<li>73% of US companies use social media tools for marketing purposes<\/li>\n<li>From 2008 to 2012, the percentage of US companies who use social media for marketing purposes is projected to more than double (from 42% to 88%)<\/li>\n<li>Internet users worldwide spend more hours per week with social media than any other online activity<\/li>\n<li>46% of Internet users worldwide interact with social media on a daily basis<\/li>\n<li>15% of social media users are more inclined to buy from brands that advertise in social media<\/li>\n<li>25% are more likely to find out more about brands that advertise on social media sites<\/li>\n<li>18% of new <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/online_mobile\/social-media-the-next-great-gateway-for-content-discovery\/\">content found online<\/a> is found through social media<\/li>\n<li>The average U.S. worker <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/press\/nielsen-fact-sheet-2010.pdf\">spends 5 hours a month<\/a> with social media at the office (It\u2019s research, I swear!)<\/li>\n<\/ul>\n<p><strong>What Sources of Info Users Trust Completely on Social Media<\/strong><\/p>\n<p>In general, <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007863\">complete trust is at a premium online <\/a>(and in real life, too, to be fair). People tend to trust their friends over brands, but they also tend to trust brands over independent bloggers.<\/p>\n<ul>\n<li>26% trust blog posts written by people they know<\/li>\n<li>23% trust posts by friends on Facebook<\/li>\n<li>12% trust their friends\u2019 Twitter streams<\/li>\n<li>11% trust corporate blogs (We brand marketers have work to do!)<\/li>\n<li>9% trust Facebook updates from brands or companies<\/li>\n<li>8% trust fellow community member comments<\/li>\n<li>8% trust brand representative comments in online communities<\/li>\n<li>6% trust brand-run Twitter streams<\/li>\n<li>6% trust blog posts by independent bloggers<\/li>\n<li>5% trust independent blogger\u2019s Twitter streams<\/li>\n<\/ul>\n<p>When building trust in social media, people look at the following features to <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007863\">evaluate just how trustworthy a site or account is<\/a>. Factors which build trust in social media:<\/p>\n<ul>\n<li>64% trust social media more if the dialogue is open to both positive and negative comments<\/li>\n<li>60% trust social media more if the author or sponsor is responsive<\/li>\n<li>38% trust social media more based on the size of the sponsor or authors following<\/li>\n<\/ul>\n<p><strong>On Twitter<\/strong><\/p>\n<p>Ever the darling of the blogosphere, Twitter has grown at an amazing rate over the past few years and has been adopted by everyone from the Fortune 500 to the revival-stage\u00a0<a href=\"http:\/\/twitter.com\/LEVARBURTON\">LeVar Burton<\/a>. But what exactly is going on in the Twitterverse (sorry for using that terrible term)?<\/p>\n<ul>\n<li>Internet users (in the US) are <a href=\"http:\/\/www.marketingcharts.com\/interactive\/top-10-social-networking-websites-forums-september-2010-14529\/\">57 times more likely<\/a> to visit Facebook than Twitter<\/li>\n<li>Only <a href=\"http:\/\/www.pewinternet.org\/Reports\/2010\/Twitter-Update-2010\/Findings.aspx?view=all\">8% of American adults who use the Internet are Twitter users<\/a>.<\/li>\n<li>Between 2009 and 2012, the number of <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007644\">adults who user Twitter is expected to double<\/a> (from 18 million in 2009, to 36 million in 2012)<\/li>\n<li><a href=\"http:\/\/www.pewinternet.org\/Reports\/2010\/Twitter-Update-2010\/Findings.aspx?view=all\">7%<\/a> of male American adults who use the Internet are Twitter users.<\/li>\n<li><a href=\"http:\/\/www.pewinternet.org\/Reports\/2010\/Twitter-Update-2010\/Findings.aspx?view=all\">10%<\/a> of female American adults who use the Internet are Twitter users.<\/li>\n<li>Young adults (18-29) <a href=\"http:\/\/www.pewinternet.org\/Reports\/2010\/Twitter-Update-2010\/Findings.aspx?view=all\">are more likely<\/a> to use Twitter than older adults<\/li>\n<li>Minority web users (African-Americans and Latinos) <a href=\"http:\/\/www.pewinternet.org\/Reports\/2010\/Twitter-Update-2010\/Findings.aspx?view=all\">are more than twice as likely<\/a> to use Twitter as are white Internet users.<\/li>\n<\/ul>\n<p><strong>Behavior on Twitter<\/strong><\/p>\n<p>We can\u2019t get away from seeing that blue logo on everything from the nightly news to the placemats at the local diner, but <a href=\"http:\/\/www.pewinternet.org\/Reports\/2010\/Twitter-Update-2010\/Findings.aspx?view=all\">what exactly are people doing on Twitter<\/a>?<\/p>\n<ul>\n<li>36% check for Tweets at least once per day.<\/li>\n<li>21% never check for Tweets<\/li>\n<li>72% post personal updates<\/li>\n<li>62% post work-related updates<\/li>\n<li>55% share links to news stories<\/li>\n<li>54% post general life observations (e.g. \u201cThe Metro is slow\u201d)<\/li>\n<li>53% Retweet other users<\/li>\n<li>52% send direct messages (e.g. \u201cThank you for the follow, I look forward to your Tweets, please buy my eBook now on using dir msgs to monetize Twitter\u201d)<\/li>\n<li>40% share photos<\/li>\n<li>28% share videos<\/li>\n<li>24% Tweet their location (Le sigh \u2026)<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007928\">37%<\/a> of Twitter users are more likely to purchase from a brand after becoming a follower<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007928\">33%<\/a> of Twitter users are more likely to recommend a brand after becoming a follower<\/li>\n<\/ul>\n<p><strong>A breakdown of personal Tweets by content type:<\/strong><\/p>\n<ul>\n<li>43% are conversational<\/li>\n<li>24% are status updates\/ritualistic<\/li>\n<li>12% are news-related<\/li>\n<li>3% are seeking or giving advice<\/li>\n<li>1% are self-promotional (Come on, really? This number seems to be missing several hundred zeroes.)<\/li>\n<\/ul>\n<p><strong>Reasons why consumers interact with brands on Twitter:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007750\">33%<\/a> of active Twitter users share opinions about products or companies<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007750\">32%<\/a> make recommendations\u00a0 about products or companies<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007750\">30%<\/a> ask for recommendations<\/li>\n<li>Of those, <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007847\">43%<\/a> are sharing news or information about the brand<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007847\">35%<\/a> are \u201cusing\u201d the brand (e.g. \u201cChecking out a demo of @TweetMonetizer. They rule!\u201d)<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007847\">21%<\/a> are voicing their opinion about the brand<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007847\">1%<\/a> are conversing directly with the brand<\/li>\n<\/ul>\n<p><strong>A breakdown of <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007847\">brand\/marketer Tweets by content type<\/a>:<\/strong><\/p>\n<ul>\n<li>75% are general information and news<\/li>\n<li>16% are conversing with a consumer<\/li>\n<li>6% are showing personality or quirks<\/li>\n<li>2% are coupons or sales codes<\/li>\n<li>1% are conversing with another brand (Keep your friends close and your enemies closer?)<\/li>\n<\/ul>\n<p><strong>When people leave \u2013 gasp! \u2013 Twitter, <a href=\"http:\/\/mashable.com\/2010\/03\/18\/social-media-sites-data\/\">where are they going<\/a>?<\/strong><\/p>\n<ul>\n<li>47% click on news<\/li>\n<li>10% click on Technology-related content<\/li>\n<li>10% click on celebrity\/entertainment content<\/li>\n<li>6% click on movie-related content<\/li>\n<li>4% click on \u201chow-to\u201d and DIY content<\/li>\n<li>23% click on \u201cother\u201d types of content \u00a0(Helpful, isn\u2019t it?)<\/li>\n<\/ul>\n<p><strong>On Facebook<\/strong><\/p>\n<p>Facebook is bigger than the Beatles (and you know what that means). But what are people doing there (besides checking up on ex-girlfriends?)<\/p>\n<ul>\n<li>The average Facebook user <a href=\"http:\/\/cdn.mashable.com\/wp-content\/uploads\/2010\/02\/facebook-viz-big.jpg\">spends more than 55 minutes <\/a>per day on Facebook<\/li>\n<li>20 million Facebook users <a href=\"http:\/\/cdn.mashable.com\/wp-content\/uploads\/2010\/02\/facebook-viz-big.jpg\">become fans<\/a> of Pages per day<\/li>\n<li>60 million status updates <a href=\"http:\/\/www.clickz.com\/clickz\/column\/1712644\/social-media-what-difference-year-makes\">are made<\/a> per day<\/li>\n<\/ul>\n<p><strong>Why Facebook users \u201c<a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007568\">Like<\/a>\u201d a brand on Facebook<\/strong><\/p>\n<ul>\n<li>25% want to receive discounts and promotions<\/li>\n<li>21% are customers of the brand<\/li>\n<li>18% want to show support for the brand<\/li>\n<li>10% do it for fun and entertainment<\/li>\n<li>8% want to be the first to know information about the brand<\/li>\n<li>6% want access to exclusive content<\/li>\n<li>5% followed a friend\u2019s recommendation to \u201clike\u201d a brand<\/li>\n<li>4% want to be part of the brand\/fan community<\/li>\n<li>2% work for the brand (Doesn\u2019t this seem low??)<\/li>\n<\/ul>\n<p><strong>What caused Facebook users to like a brand\u2019s page in the first place?<\/strong><\/p>\n<ul>\n<li>75% connected because they were invited by the brand directly<\/li>\n<li>59% connected because they were invited by a friend<\/li>\n<li>49% connected as the result of personal research<\/li>\n<\/ul>\n<p><strong>And <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007994\">why do people unsubscribe<\/a> from a brand\u2019s Facebook page?<\/strong><\/p>\n<ul>\n<li>32% were no longer interested in the brand<\/li>\n<li>27% thought updates were published too frequently (i.e. Don\u2019t flood my stream)<\/li>\n<li>22% thought updates were uninteresting<\/li>\n<li>12% plain did not like the updates<\/li>\n<li>7% thought updates didn\u2019t come enough (i.e. Don\u2019t starve my stream)<\/li>\n<li>Only <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007928\">17%<\/a> of Facebook users are more likely to purchase from a brand after \u201cliking\u201d their page<\/li>\n<li><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007928\">21%<\/a> of Facebook users are more likely to recommend a brand after \u201cliking\u201d their page<\/li>\n<\/ul>\n<p><strong>Where Do People Go <a href=\"http:\/\/mashable.com\/2010\/03\/18\/social-media-sites-data\/\">When They Leave<\/a> Facebook?<\/strong><\/p>\n<ul>\n<li>18% leave for news content<\/li>\n<li>18% leave for their celebrity\/entertainment fix<\/li>\n<li>17% leave for video game-related content<\/li>\n<li>12% leave for technology content<\/li>\n<li>9% leave for \u201chow-to\u201d and DIY-related content<\/li>\n<li>26% leave for \u201cother\u201d reasons (Maybe they head to Twitter?)<\/li>\n<\/ul>\n<p><strong>So What Does it All Mean?<\/strong><\/p>\n<p>It\u2019s fun (sort of) to look at numbers and see <strong>how social media has erupted onto the media landscape<\/strong> with no signs of flowing back, but what does it mean for the future of our industry?<\/p>\n<p>via <a href=\"http:\/\/www.socialmediaexplorer.com\/social-media-marketing\/social-media-statistics\/\">101 Social Media Stats to Make Your Spirits Bright and Your Head Spin<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>photo \u00a9 2009 webtreats | more info (via: Wylio)We all love stats and this list of social media stats says a lot! Take the time to review this list, it will tell you a lot about Facebook and Twitter users. The take away is you better be getting yourself onto the social networks and developing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,12],"tags":[187,264,572,141],"class_list":["post-2633","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music-marketing-2","tag-facebook","tag-social-media","tag-stats","tag-twitter"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=2633"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2633\/revisions"}],"predecessor-version":[{"id":11753,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/2633\/revisions\/11753"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=2633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=2633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=2633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}