{"id":28691,"date":"2023-02-13T06:00:31","date_gmt":"2023-02-13T14:00:31","guid":{"rendered":"https:\/\/michaelbrandvold.com\/blog\/?p=28691"},"modified":"2023-02-12T09:32:35","modified_gmt":"2023-02-12T17:32:35","slug":"what-is-the-state-of-the-new-music-business-in-2023-with-ari-herstand","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2023\/02\/what-is-the-state-of-the-new-music-business-in-2023-with-ari-herstand\/","title":{"rendered":"Ep 556 : What Is The State of The New Music Business in 2023, with Ari Herstand"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"What Is The State of The New Music Business in 2023, with Ari Herstand #ariherstand #musicbiz\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/nP7H_LZUcMQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"title style-scope ytd-video-primary-info-renderer\">Ari Herstand is the CEO and founder of the music business education and artist advocacy company, Ari\u2019s Take.<\/h1>\n<p>Episode 556. Ari Herstand returns to update us on the new edition of his book How to Make It in the New Music Business Practical Tips on Building a Loyal Following and Making a Living as a Musician. The \u201cmusic industry bible\u201d by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.<\/p>\n<p>&#8220;The poster child of DIY Music&#8221; &#8211; Forbes<\/p>\n<p>Ari Herstand is the CEO and founder of the music business education and artist advocacy company, Ari\u2019s Take. Started in 2012 as a blog, Ari&#8217;s Take has become the go-to resource for independent musicians on how to run a successful music career in the NEW music business. He is also the author of the best-selling book, How To Make It in the New Music Business which is a #1 Amazon best-seller in 3 categories and has been adopted by over 300 universities and translated into multiple languages. Herstand&#8217;s well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a &#8220;we&#8217;re all in it together&#8221; attitude not found elsewhere in the space.<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Visit: <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/ariherstand.com\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/ariherstand.com<\/a><\/p>\n<p>Download Jay Gilbert\u2019s Release Planner :<br \/>\nDownload Michael Brandvold Release Checklists : <\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1445362261&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"MichaelBrandvoldMarketing\" href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\" target=\"_blank\" rel=\"noopener\">MichaelBrandvoldMarketing<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"556 What Is The State of The New Music Business in 2023, with Ari Herstand\" href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/556-what-is-the-state-of-the-new-music-business-in-2023-with-ari-herstand\" target=\"_blank\" rel=\"noopener\">556 What Is The State of The New Music Business in 2023, with Ari Herstand<\/a><\/div>\n<p>Our Sponsors:<br \/>\n\u2022 Music Biz Weekly podcast listeners can go to <a href=\"https:\/\/bandzoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bandzoogle.com<\/a> to try it free for 30 days, and use the promo code \u201cmusicbizweekly\u201d to get 15% off the first year of any subscription.<br \/>\n\u2022 Get free shipping on CD orders of 100+ from <a href=\"https:\/\/www.discmakers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DiscMakers.com<\/a> with code FREEBIZ (up to a $150 value!).<br \/>\n\u2022 Visit Hypebot for music business news and insights. www.Hypebot.com<br \/>\n\u2022 Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"http:\/\/smarturl.it\/musicbiz\" target=\"_blank\" rel=\"noopener noreferrer\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/michaelsb<\/a><br \/>\nFollow Jay on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/labellogic1\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/labellogic1<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at<\/p>\n<p>email: me (at) mikebrandvold.com<\/p>\n<p>website: www.MichaelBrandvold.com<\/p>\n<p>&#8212;-<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay has been on the cutting edge of Digital Sales &amp; Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay\u2018s approach to Digital Strategy and Online Marketing so artist-friendly.\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here:\u00a0<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>email: <\/i><a href=\"mailto:jay@jaygilbertconsulting.com\"><span class=\"s2\"><i>jay@jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>Website:\u00a0<\/i><a href=\"http:\/\/www.jaygilbertconsulting.com\/\"><span class=\"s2\"><i>http:\/\/www.jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_8490\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-28691-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/556-02132023musicbizweekly.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/556-02132023musicbizweekly.mp3\">https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/556-02132023musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/556-02132023musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=28691-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/556-02132023musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"556-02132023musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>Ari Herstand is the CEO and founder of the music business education and artist advocacy company, Ari\u2019s Take. Episode 556. Ari Herstand returns to update us on the new edition of his book How to Make It in the New Music Business Practical Tips on Building a Loyal Following and Making a Living as a [&hellip;]<\/p>\n","protected":false},"author":1209,"featured_media":28692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,28,769,12,277],"tags":[1320,2347,2259,3192,2628,2530,913,712,2316,2526,2013,3215,2130,3266,3183,2692,855,1424,877,3341,2708,636,470,2915,2391,2467,2733,2396,2693,2694,2695,3348,337,587,2505,768,686,25,2362,2724,2603,2723,346,3184,2002,2401,200,668],"class_list":["post-28691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-marketing","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-acquire-fans","tag-album-release-strategy","tag-ari-herstand","tag-artist-relations","tag-band-merchandise","tag-bandsintown","tag-bandzoogle","tag-branding","tag-building-a-fan-base","tag-connect-with-your-fans","tag-crowdfunding","tag-crowdfunding-platforms","tag-defining-fan-value","tag-digital-asset","tag-digital-marketing","tag-diy-music-marketing","tag-e-commerce","tag-fan-club","tag-fan-connection","tag-finances","tag-help-with-your-online-strategy","tag-hypebot","tag-interviews","tag-jay-gilbert","tag-marketing-industry","tag-marketing-interest","tag-marketing-plan","tag-marketing-your-music","tag-marketing-your-music-online","tag-marketing-your-music-video","tag-marketing-your-own-music","tag-merch-sales","tag-merchandise","tag-michael-brandvold","tag-music-biz","tag-music-biz-weekly","tag-music-business","tag-music-marketing","tag-music-marketing-consultant","tag-music-marketing-strategy","tag-musician-profession","tag-online-marketing-strategy","tag-podcast","tag-product-management","tag-radio-promotion","tag-social-media-industry","tag-touring","tag-youtube-marketing"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2023\/02\/556.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/28691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/1209"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=28691"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/28691\/revisions"}],"predecessor-version":[{"id":28694,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/28691\/revisions\/28694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/28692"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=28691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=28691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=28691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}