Transforming your business and yourself in 2011<\/h3>\n
With the New Year comes an opportunity to transform your business. This is especially true if you run a small business or are a sole proprietor.<\/p>\n
You don’t have to accept the label others have put on you. You don’t have to limit your company by a label like “B2B” or “auto industry.” Forget terms like lawyer, consultant, writer, singer, graphic designer.<\/p>\n
What interests you? What do you love to do? Why not make that part of your work too!<\/strong><\/p>\n Maybe you can generate a new revenue source. Maybe you can spruce up your personal brand. Certainly you can have more fun!<\/p>\n I’ve morphed many times.<\/strong> I worked on a bond trading desk. I acted in Japanese television commercials<\/a>. I was Asia Marketing Director for Knight-Ridder, at the time one of the largest newspaper companies in the world. I was a VP marketing at several technology companies. I was a marketing consultant. Now I write books<\/a> and am a marketing speaker<\/a> and run full-day seminars on marketing.<\/p>\n Cliff Pollan<\/strong> transformed a company that used to offer a video channel by creating a new company name and a new business focus. Now VisibleGains<\/a> provides marketers an easy way to create engaging and interactive video as a lead generation tool.<\/p>\n Doug Eymer<\/strong> is a terrific designer<\/a>. He created my ebooks, site, blog masthead and much more. Doug recently transformed into a comedy writer by publishing the hilarious Tiny Mind Gazette<\/a>. “Suburban Legends: Defined, Debunked + DeMythtified.”<\/em><\/p>\n Grant Griffiths<\/strong> is a Kansas lawyer. His blog was so instrumental in driving business his way that he now focuses on helping people Blog for Profit<\/a> and become Home Office Warriors<\/a>.<\/p>\n Billy has transformed himself many times. <\/strong><\/p>\n He started Billy Dean Writers Block Professional Songwriting Collaborative<\/a> where, along with other award winning songwriters, he will critique songs and share inside tips on how to write a hit.<\/p>\n His Song Sessions is an interactive workshop designed to transform a staff of any size into a creative and powerful songwriting team. The goal of the Song Session is to capture what the company does and why it exists in a song.<\/p>\n He accepts song commissions to help organizations build a brand image. Here’s a Ryder Cup<\/a> example.<\/p>\n I had an opportunity to meet Billy backstage at a Boston area concert in late December. He was touring with Kenny Rogers and my friend John DiPietro<\/a> introduced us. (John is also a man who has transformed many times.)<\/p>\n I spoke with Billy about Agritainment<\/a>, a way for family farmers to find new revenue as tourist attractions.<\/a> One of my favorite examples of transformation is country music artist Billy Dean<\/a>. With twelve albums and eleven top 10 Billboard country chart singles over his eighteen-year career, Billy is a star<\/a>.<\/p>\n
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