{"id":3312,"date":"2011-02-18T14:05:25","date_gmt":"2011-02-18T22:05:25","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=3312"},"modified":"2011-02-18T14:05:25","modified_gmt":"2011-02-18T22:05:25","slug":"google-serp-changes-all-the-tweeting-you-are-doing-may-pay-off-in-search-results","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2011\/02\/google-serp-changes-all-the-tweeting-you-are-doing-may-pay-off-in-search-results\/","title":{"rendered":"Google SERP Changes \u2013 All The Tweeting You Are Doing May Pay Off in Search Results"},"content":{"rendered":"<p><a href=\"http:\/\/www.websitemagazine.com\/content\/blogs\/posts\/archive\/2011\/02\/17\/google-serp-changes-social-search-recommendations.aspx?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter\"><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.michaelbrandvold.com\/blog\/wp-content\/uploads\/2011\/02\/g-mini.gif\" alt=\"\" \/><\/a>It has been talked about, and now it has arrived. Social search results will now be mixed throughout a Google search result. All that time you are spending on Facebook and Twitter might just start paying off. You are not building relationships, well it is time to get started!<\/p>\n<blockquote><p>You knew it was coming. I mean, you really knew this was coming, right? Google just announced that social search results (let\u2019s call them social recommendations) were just put into high gear. If you didn\u2019t know it was coming, well, take off the blinders.<\/p>\n<p>Google\u2019s update to its more \u201csocial\u201d search experience covers different areas. First, social results will now be mixed throughout search results based on their relevance \u2013 meaning relevance to the user conducting the query and of course the content shared by those in the users social graph \u2013 as indicated to Google through the use of connecting accounts on the users public Google profile.<\/p>\n<p>Social search results were formerly available at the bottom of the search results page but now they can (and do) appear anywhere and include an annotation about the source referring or \u201crecommending\u201d that content.<\/p>\n<p>Google has also made social search more comprehensive by finally including some of that Twitter firehose it paid to access back in the summer of 2010. Users will now see notes for links people have shared on Twitter and other sites. (We\u2019re still looking into what other sites.) Again, if someone is connected to you publicly and shares a link, the chances are good you might see it when searching at Google.<\/p>\n<p>While it will certainly be interesting to see how this pans out \u2013 particularly users reactions, the more important question, and the one you should be asking is, \u201cWhy am I not out building more social relationships?\u201d<\/p>\n<p>via <a href=\"http:\/\/www.websitemagazine.com\/content\/blogs\/posts\/archive\/2011\/02\/17\/google-serp-changes-social-search-recommendations.aspx?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter\">Google SERP Changes \u2013 Social Search Recommendations &#8211; Website Magazine &#8211; Website Magazine<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It has been talked about, and now it has arrived. Social search results will now be mixed throughout a Google search result. All that time you are spending on Facebook and Twitter might just start paying off. You are not building relationships, well it is time to get started! You knew it was coming. I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,12],"tags":[187,10,695,696,141],"class_list":["post-3312","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music-marketing-2","tag-facebook","tag-google","tag-serp","tag-social-search","tag-twitter"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":0,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}