{"id":4026,"date":"2011-04-21T06:16:20","date_gmt":"2011-04-21T13:16:20","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=4026"},"modified":"2015-09-30T18:58:30","modified_gmt":"2015-09-30T18:58:30","slug":"advice-on-creating-concert-ads-from-industry-legend-bill-young-the-voice-of-rock-n-roll","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2011\/04\/advice-on-creating-concert-ads-from-industry-legend-bill-young-the-voice-of-rock-n-roll\/","title":{"rendered":"Advice on Creating Concert Ads from Industry Legend Bill Young, \u201cThe Voice of Rock \u2018N Roll!\u201d"},"content":{"rendered":"

\"Bill<\/a>Interview with Bill Young, Bill Young Productions – Concert Industry Voice-over Legend<\/p>\n

You may not know the name Bill Young, or have ever heard of his company Bill Young Productions<\/a>. But, have almost certainly heard, seen and watched his work<\/a>. For over 30 years Bill Young has been voice of hundreds of thousands of concert ads. What artist has he not worked with. I have saved copies of his radio ads, I have cut out his print ads. I am sure many of you have done the same.<\/p>\n

\"Bill<\/p>\n

I sat down and talked with Bill for nearly an hour. I was hoping to get some ideas, tips and advice that any artist could use when they are promoting their next show.<\/p>\n

Bill discusses how he moved from working in radio to exclusively doing concert promotion work. He discusses how the medium has changed from radio, tv and print to Facebook, Twitter and email. He talks about what you should do when creating a ad for your show. He discusses the most important skill needed when creating a ad, hint it is not a great voice.<\/em><\/strong><\/p>\n

Bill Young is someone whose work has had such a huge impact on a industry and has been seen and heard by so many people, its not often you get to talk with someone with that level of experience and are able to get a few nuggets of advice.<\/p>\n

Listen to My Interview with Bill Young<\/strong><\/p>\n

[display_podcast]<\/p>\n

Bill Young Biography<\/strong><\/p>\n

Bill Young began his radio programming career in 1957 while still in high school in Lufkin, Texas. His work took him to Waco, Texas \u2013 Omaha, Nebraska \u2013 Tyler, Texas and finally to KILT, Houston, then owned by industry pioneer Gordon McLendon. While at KILT from 1966 to 1981, Young was recognized on numerous occasions as one of the industry\u2019s most influential programming executives, winning \u201cRadio Station of the Year\u201d in 1970 and \u201cProgram Director of the Year in 1971.\u201d While at KILT, he created the Hudson & Harrigan morning show, which became Houston\u2019s most popular radio program for more than forty years!<\/p>\n

In addition to his radio career, Young became known as \u201cthe voice of rock \u2018n roll!\u201d After creating the acclaimed radio\/TV\/print advertising for ZZ Top\u2019s record-breaking, year and a half long \u201cWorld Wide Texas Tour,\u201d concert promoters from Seattle to New York City began looking to Young for unique and powerful radio commercials. He left radio in 1981 to create Bill Young Productions. The company began supplying Radio, TV, Print, and New Media advertising for the touring industry \u2013 literally creating thousands of multi-national campaigns for the industry\u2019s top performers — Paul McCartney, Eagles, Rolling Stones, Celine Dion, Elton John, Barbra Streisand, AC-DC, Madonna, Led Zepplin and hundreds of others. Bill also directed hundreds of television projects including music videos for George Strait, Clay Walker and Winona Judd. He wrote and directed TV ads for touring Broadway events including South Pacific<\/em> with Robert Goulet, The Music of Andrew Lloyd Webber<\/em>\u201d with Michael Crawford, and Agatha Christie\u2019s Mouse Trap<\/em> starring Elliott Gould and Mariette Hartley. Young was Associate Producer of the Broadway musical Jekkyl & Hyde which ran for over 1500 performances on Broadway. Meanwhile, his voice appeared on national TV ads for Budweiser, Chevy Trucks, Labatt\u2019s, CBS Sports\u2019 World Series promotions for CBS radio, FOX TV\u2019s \u201cKing of the Hill\u201d and ABC-TVs \u201cIn Concert\u201d series.<\/p>\n

In his spare time, Bill and Olympic Champion Mary Lou Retton created and produced the popular children\u2019s series \u201cMary Lou\u2019s Flip Flop Shop\u201d for PBS-Digital.<\/p>\n

Highlights from Bill\u2019s illustrious career are featured in his recently completed book, \u201cDEAD AIR \u2013 The Rise & Demise of Music Radio<\/strong><\/em>,\u201d available thru Amazon, Barns & Noble online and Kindle. \u201d<\/p>\n

If you are interested in learning about his history and reading some great stories I encourage you to buy his book.<\/p>\n