{"id":4320,"date":"2011-05-22T08:33:00","date_gmt":"2011-05-22T15:33:00","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=4320"},"modified":"2011-05-22T08:33:00","modified_gmt":"2011-05-22T15:33:00","slug":"cassette-tapes-make-a-comeback-no-they-arent","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2011\/05\/cassette-tapes-make-a-comeback-no-they-arent\/","title":{"rendered":"Cassette Tapes Make a Comeback &#8211; No They Aren&#039;t!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4322\" title=\"ist2_1253030-audio-cassette-tape\" src=\"http:\/\/www.michaelbrandvold.com\/blog\/wp-content\/uploads\/2011\/05\/ist2_1253030-audio-cassette-tape-300x205.jpg\" alt=\"\" width=\"300\" height=\"205\" \/>They are not making a comeback, it is marketing. Just like vinyl. It will be a comeback when you can walk into Best Buy and see a row of tape players and turntables. Until then it is is just a marketing angle. Oh, and don&#8217;t sign with a label that exclusively releases music on tape. Think about the future, not the past.<\/p>\n<blockquote><p>Four years ago, cassette tapes were headed toward their funeral. In 2007, British tabloid The Sun declared the death of the cassette, after the announcement that a major electronics retailer in the United Kingdom would cease selling cassette tapes. In 2009, the webzine Pop Matters bid cassettes good riddance: \u201cSome mediums are just meant to die and never experience a revival. Cassettes seem destined to fall into this category.\u201d<\/p>\n<p>Then, last year, cassettes began to rise from the dead. In the fall, NPR reported that cassettes were having a \u201ckind of\u201d revival, with at least 25 labels in the United States putting out new music exclusively on tape. In a lengthy essay in Pitchfork, contributor Marc Hogan detailed examples of the \u201cbroader underground resurgence\u201d of cassettes.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.washingtonpost.com\/lifestyle\/style\/cassette-tapes-make-a-comeback\/2011\/04\/28\/AFP91a8G_story.html?hpid=z2\">Cassette tapes make a comeback &#8211; The Washington Post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They are not making a comeback, it is marketing. Just like vinyl. It will be a comeback when you can walk into Best Buy and see a row of tape players and turntables. Until then it is is just a marketing angle. Oh, and don&#8217;t sign with a label that exclusively releases music on tape. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,12],"tags":[894,895,800],"class_list":["post-4320","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music-marketing-2","tag-cassette-tape","tag-comeback","tag-vinyl"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":0,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}