{"id":4371,"date":"2011-05-27T08:28:34","date_gmt":"2011-05-27T15:28:34","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=4371"},"modified":"2011-05-27T08:28:34","modified_gmt":"2011-05-27T15:28:34","slug":"even-folks-who-work-in-social-media-who-say-engagement-dont-always-interact","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2011\/05\/even-folks-who-work-in-social-media-who-say-engagement-dont-always-interact\/","title":{"rendered":"Even Folks Who Work in Social Media, Who Say Engagement, Don\u2019t Always Interact"},"content":{"rendered":"

\"JacobsI discovered the Jacobs Media blog<\/a> when they recently re-posted my article 10 Marketing Lessons I Learned from Working with KISS<\/a>. Jacobs Media is a radio consultancy, providing assistance to radio stations. Today they posted a really great article discussing what you should be doing to engage with your followers, what you can do to make your brand extraordinary.<\/p>\n

What really caught my attention was the line, “…even folks who work in social media, who say \u201cengagement\u201d every tenth word, don\u2019t always interact…”, SO TRUE! I am amazed when I attend a seminar or read a article and the speaker or author is a “expert” on networking or promotion and you visit their Twitter account and they have 70 followers and the last post was three weeks ago. There are many so called experts out there, but if you do your research about what they are doing online, ie are they following their own advice, you learn they don’t follow their own advice. The point, do a little research. Google them, search for them on Twitter, on Facebook. See if they have experience doing what they preach.<\/p>\n

The last part of the article also provides three great tips for interacting with your fans.<\/p>\n

Validate – When you make people feel welcome, important, and \u201cvalidated\u201d on your social channels, they feel free to participate and return. This also gives cue that you care, which will generate more interaction.<\/p>\n

Inspire – People look for inspiration and ideas that connect to their passions. Many times people get their sense of self-worth from brands. Your connection to the community, your music, and the things they care about can provide that inspiration.<\/p>\n

Inform – Creating reliable rhythm with your interaction builds up recall for people to know you\u2019re there online with them, and that they can trust the information they get from you.<\/p>\n

Too often you see celebrities and sometimes radio stations and personalities brushing off fans as if they\u2019re some sort of nuisance. In fact prior to social networking, it was essentially word of mouth that validated celebrities and the consumer\u2019s excitement to meet them. A bad \u201cbrush with fame\u201d can totally deflate the magic of meeting someone who is inspirational. But as the biblical saying goes, \u201cWhat\u2019s done in the dark shall come to light.\u201d Social networking is here to shine the spotlight on just how some celebrities (and some radio stations) treat its fans.<\/p>\n

Just cruise through Facebook Like\/Fan pages, Twitter accounts, and blogs and you\u2019ll see threads of neglect, unresponsive tweets, and blog comments that go unacknowledged. What is funny is that even folks who work in social media, who say \u201cengagement\u201d every tenth word, don\u2019t always interact with or follow the majority of their fans.<\/p>\n

We have a great opportunity to go beyond the ordinary with social networking and create meaningful fan experiences. You may have read where Lady Gaga fed her fans pizza as they camped out on the streets awaiting her performance on SNL last weekend.<\/p>\n

We\u2019re not talking about racking your brain each day for that \u201cnext big thing\u201d that will take your brand to an ultra-viral level. Oftentimes, it\u2019s about the little things, as the Lady Gaga story displays. Those little things can be extraordinary moments that lifts a fan \u2013 or lots of them. Perhaps it\u2019s a blog that resonates and inspires. Or it\u2019s a Facebook update that might cause someone to consider that \u201cI never thought of it that way.\u201d Or it\u2019s a funny tweet that just happens to make someone\u2019s day. Those experiences can have a major impact.<\/p>\n

So how can you make your brand extraordinary? Extraordinary brands do the following:<\/p>\n

Validate – When you make people feel welcome, important, and \u201cvalidated\u201d on your social channels, they feel free to participate and return. This also gives cue that you care, which will generate more interaction.<\/p>\n

Inspire – People look for inspiration and ideas that connect to their passions. Many times people get their sense of self-worth from brands. Your connection to the community, your music, and the things they care about can provide that inspiration.<\/p>\n

Inform – Creating reliable rhythm with your interaction builds up recall for people to know you\u2019re there online with them, and that they can trust the information they get from you.<\/p>\n

Understand what it takes to build and sustain relationships. People are starving for attention because in today\u2019s world, everyone gets to be mini-stars with YouTube, Twitter, Facebook, and of course, Reality TV. Raise the bar to what matters by tapping into unmet consumer needs. You can kick start the passion of your audience as well as broaden your reach and increase your cume by building stronger relationships.<\/p><\/blockquote>\n

via Jacobs Media – jacoBLOG<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I discovered the Jacobs Media blog when they recently re-posted my article 10 Marketing Lessons I Learned from Working with KISS. Jacobs Media is a radio consultancy, providing assistance to radio stations. Today they posted a really great article discussing what you should be doing to engage with your followers, what you can do to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,12],"tags":[619,143,902,903,904,905,906],"class_list":["post-4371","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music-marketing-2","tag-engagement","tag-fans","tag-inform","tag-inspire","tag-interact","tag-lady-gaga","tag-validate"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":0,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}