{"id":4447,"date":"2011-06-03T05:56:14","date_gmt":"2011-06-03T12:56:14","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=4447"},"modified":"2011-06-03T05:56:14","modified_gmt":"2011-06-03T12:56:14","slug":"what-do-users-want-in-a-website-design-76-want-you-to-make-it-easy","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2011\/06\/what-do-users-want-in-a-website-design-76-want-you-to-make-it-easy\/","title":{"rendered":"What Do Users Want in a Website Design? 76% Want You to Make it Easy!"},"content":{"rendered":"<p>Awesome chart! What do users think is the most important part of a website design? Flash? Beautiful design? Cutting edge? Nope, nope and nope! Users want a design that makes it easy for them to find what they want.<\/p>\n<p>Hubspot.com recently did a survey and the results below say a lot! Be sure to read all the Dos and Don&#8217;t s listed below.<\/p>\n<ul>\n<li><strong>Don&#8217;t<\/strong> obsess over the visual design of your website<\/li>\n<li><strong><\/strong><\/li>\n<li><strong>Don&#8217;t<\/strong> worry if you or the CEO think your website design does not look pretty<\/li>\n<li><strong>Do<\/strong> worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)<\/li>\n<li><strong>Don&#8217;t<\/strong> use flash, heavy graphics, or tons of video<\/li>\n<li><strong>Don&#8217;t<\/strong> reinvent the wheel when it comes to design and layout<\/li>\n<\/ul>\n<blockquote>\n<h2>76% of consumers say the most important factor in a website&#8217;s design is &#8220;the website makes it easy for me to find what I want.&#8221;<\/h2>\n<p><img decoding=\"async\" src=\"http:\/\/blog.hubspot.com\/Portals\/249\/images\/science_of_website_redesign_data_hubspot-resized-600.png\" border=\"0\" alt=\"science of website redesign data hubspot resized 600\" \/><\/p>\n<h2>What does this mean for marketers?<\/h2>\n<ul>\n<li><strong>Don&#8217;t<\/strong> obsess over the visual design of your website<\/li>\n<li><strong>Do<\/strong> obsess over the usability by your customers and prospects<\/li>\n<li><strong>Don&#8217;t<\/strong> worry if you or the CEO think your website design does not look pretty<\/li>\n<li><strong>Do<\/strong> worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)<\/li>\n<li><strong>Don&#8217;t<\/strong> use flash, heavy graphics, or tons of video<\/li>\n<li><strong>Do<\/strong> use these things if it helps your customers get what they want from your website<\/li>\n<li><strong>Don&#8217;t<\/strong> reinvent the wheel when it comes to design and layout<\/li>\n<li><strong>Do<\/strong> use a basic layout that will be familiar to your customers<\/li>\n<li><strong>Don&#8217;t<\/strong> differentiate with the design\/functionality of your website<\/li>\n<li><strong>Do<\/strong> differentiate your company by making it really easy for your customers to find what they want on your website<\/li>\n<li><strong>Test, test, test! <\/strong>The only thing that matters is what your customers do on your website. Sit down with a potential customer, and watch them use your website. See if they can figure out how to get what they want; see if they can easily do the tasks you want your consumers to do. (e.g. &#8220;Show me how you would register for our free demo.&#8221;)<\/li>\n<\/ul>\n<\/blockquote>\n<p>via <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/14953\/What-Do-76-of-Consumers-Want-From-Your-Website-New-Data.aspx?source=Blog_Email_%5BWhat+Do+76%25+of+Consu%5D\">What Do 76% of Consumers Want From Your Website? [New Data]<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Awesome chart! What do users think is the most important part of a website design? Flash? Beautiful design? Cutting edge? Nope, nope and nope! Users want a design that makes it easy for them to find what they want. Hubspot.com recently did a survey and the results below say a lot! Be sure to read [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,12],"tags":[919,920,169,156],"class_list":["post-4447","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music-marketing-2","tag-converstion-rate","tag-hubspot","tag-usability","tag-website-design"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=4447"}],"version-history":[{"count":0,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4447\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=4447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=4447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=4447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}