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Kyle Babson wrote this article for Music Think Tank and I think it is worth sharing. It is a quick read and gives you some clear and simple advice on what content you should add to your website to improve your Google search results.<\/p>\nKyle Babson wrote this article for Music Think Tank and I think it is worth sharing. It is a quick read and gives you some clear and simple advice on what content you should add to your website to improve your Google search results.<\/p>\n
Your Fans Aren\u2019t Finding Your Website on Google<\/strong><\/p>\n
Well, they might, but not as often as they should. Odds are, the current version of your official website is not bringing in as much search traffic as it could. Your site is probably missing the content that your fans are looking for most. Luckily there is an easy fix. By adding a few pages to your site your dot com\u2019s search traffic can increase dramatically.<\/p>\n
Here are the pages you need to add if you don\u2019t already have them.<\/p>\n
Lyrics<\/strong><\/p>\n
For almost every artist you can imagine the search keyword with the second highest search volume is \u201c(artist name) lyrics.\u201d Unfortunately when you search this term for most artists you wind up on spammy<\/a> lyric sites that exist only to generate ad clicks. By building a properly SEO\u2019d lyric page on your site you would quickly and easily begin to see traffic from this keyword.<\/p>\n
Example: http:\/\/ladygaga.com\/lyrics<\/a> <\/strong><\/p>\n
Song Names<\/strong><\/p>\n
Individual song names receive a ton of searches, yet most artists don\u2019t have anything on their site that would rank for these search terms. It\u2019s a great idea to build a page on your site dedicated to each of your songs, or at least your most popular. It can be as simple as a youtube video with links to download the track and you\u2019ll be good to go. <\/strong><\/p>\n
Example: Bob Dylan<\/a>
\n<\/strong><\/p>\nAlbum Names<\/strong><\/p>\n
Same concept as with song names. Give web searchers something to find for album related search terms on your site. These pages should have some meat to them, and something exclusive. This should be the permanent representation of your album on the web.<\/p>\n
Example: http:\/\/hotsaucecommittee.com<\/a><\/strong><\/p>\n
Let the Fans Choose
\n<\/strong><\/p>\nArtist fan bases have unique interests. Katy Perry fans want videos, John Mayer fans want photos, Phish phans want set-lists, etc\u2026 If you\u2019re an artist and you haven\u2019t looked at what people are searching for in relation to your music, do it now. Just type your stage name into Google\u2019s Keyword Tool<\/a> and examine the search volume for each term.<\/p>\n