{"id":4524,"date":"2011-06-16T05:59:41","date_gmt":"2011-06-16T12:59:41","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=4524"},"modified":"2011-06-16T05:59:41","modified_gmt":"2011-06-16T12:59:41","slug":"review-of-my-panel-global-music-marketing-strategies-at-california-music-industry-summit","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2011\/06\/review-of-my-panel-global-music-marketing-strategies-at-california-music-industry-summit\/","title":{"rendered":"Review of My Panel Global Music Marketing Strategies at California Music Industry Summit"},"content":{"rendered":"

\"Photo\"<\/a>Hisham Dahud wrote this great piece about the California Music Industry Summit for Hypebot. Hisham specifically commented on the panel I was part of:Global Music Marketing Strategies.<\/p>\n

This past weekend, the California Music Industry Summit<\/a><\/strong> took place at the Marriott Hotel in Oakland, California.\u00a0 One of the standout panels featured experienced music marketers sharing knowledge for a crowd of independent artists and indie music marketers. Some of the highlights:<\/strong><\/span>
\n<\/a><\/strong><\/p>\n

Michael Fiebach<\/a><\/strong> of Fame House<\/a> asserts that while one doesn\u2019t necessarily\u00a0have to be a fan of their client\u2019s music, it\u2019s hugely important for marketers to understand what their artists stand for and what their music represents in order to understand their audience.
\n<\/strong><\/p><\/blockquote>\n

\n

Steffen Franz<\/a> <\/strong>of Independent Distribution Collective<\/a> suggests that\u00a0bands need to think regionally and conquer their own domain first.<\/p>\n

\u201cSmall success is real success,” he said. “Once you begin making even just small amounts of money from your music, you’ll be more inclined to invest in your art and your business.\u201d<\/p>\n

He goes on to mention that the more niche the music is, the better. As a marketer, the key is to take whatever’s novel and make that the focal point of what you\u2019re selling.
\n<\/strong><\/p>\n

Hannah Wagner<\/a><\/strong> of ConsuMusic mentions that many artists assume that the personal branding process merely includes artist logos, the website, or CD covers.<\/p>\n

\u201cIn actuality, it\u2019s how they interact with people; the emotions, qualities, and thoughts that are associated with them. That is far more reflective of their brand than anything else.\u201d<\/p>\n

She believes the challenge in working with independent artists is that they tend to lack structure.<\/p>\n

\u201cAs a marketer, it\u2019s important that they understand what I’m doing so they can work with me more effectively,\u201d Wagner said. \u201cIt\u2019s a 50\/50 effort between me and the artist. If they\u2019re not implementing the ideas, than we\u2019re just having a conversation.\u201d<\/p>\n

Michael Brandvold<\/a> <\/strong>of Michael Brandvold Marketing<\/a> agrees that the artist needs to be involved in the marketing process. He finds that the most fulfilling artists are the ones who desire to be involved with him as a marketer.<\/p>\n

\u201cThey check their egos at the door when they’re meeting about business and they keep it on stage where it belongs.\u201d<\/p>\n

Hannah Wagner cleverly analogized marketing to dating strategies.<\/p>\n

“The mindsets are similar (marketing and dating),\u201d she said. \u201cYou don\u2019t just ask someone for their number right away, do you? You treat it with a little more tact than that.\u00a0When communicating with your audience, 80% of what you\u2019re talking about should be about you as a real person and 20% should be about selling.\u201c<\/p>\n

The Takeaway<\/strong><\/span><\/p>\n

We\u2019re ALL marketers – artists and business personnel alike. If an artist gets to the point where they feel the aid of outsourced and professional music marketing services are necessary to grow their businesses, they still can’t afford to sit back and not take part in the marketing efforts.<\/p>\n

In other words, artists today need to come to terms with the fact that they’re salespeople as well.<\/p>\n

In essence, you’re selling yourself to your fans and the music acts as the medium in which you reach and engage with them at the most intimate of levels. Make sure that’s on point first before even thinking about any marketing details. Otherwise, you’ll be lost in a sea of mediocrity that exists in today’s heavily saturated music space.<\/p><\/blockquote>\n<\/div>\n

via Advice For Marketing Independent Music: ‘We’re All Marketers, All Salespeople’ – hypebot<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hisham Dahud wrote this great piece about the California Music Industry Summit for Hypebot. Hisham specifically commented on the panel I was part of:Global Music Marketing Strategies. This past weekend, the California Music Industry Summit took place at the Marriott Hotel in Oakland, California.\u00a0 One of the standout panels featured experienced music marketers sharing knowledge […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28,12],"tags":[835,938,939,940,941,727,942],"class_list":["post-4524","post","type-post","status-publish","format-standard","hentry","category-marketing","category-music-marketing-2","tag-california-music-industry-summit","tag-consumusic","tag-fame-house","tag-hannah-wagner","tag-michael-fiebach","tag-speaking","tag-steffen-franz"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=4524"}],"version-history":[{"count":0,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/4524\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=4524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=4524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=4524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}