{"id":47068,"date":"2024-12-23T06:00:39","date_gmt":"2024-12-23T14:00:39","guid":{"rendered":"https:\/\/michaelbrandvold.com\/blog\/?p=47068"},"modified":"2024-12-22T14:19:54","modified_gmt":"2024-12-22T22:19:54","slug":"bruce-houghton-on-music-industry-challenges-and-opportunities-in-2025","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2024\/12\/bruce-houghton-on-music-industry-challenges-and-opportunities-in-2025\/","title":{"rendered":"Bruce Houghton on Music Industry Challenges and Opportunities in 2025"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Bruce Houghton on Music Industry Challenges and Opportunities in 2025\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wIS8_MFK8Vs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"style-scope ytd-watch-metadata\">Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. T<\/h1>\n<p>Episode 629: Music Industry Challenges and Opportunities<\/p>\n<p>Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. They agreed that the major label ecosystem moves slowly, but there is potential for growth in the streaming world. Jay emphasized the importance of artists having direct relationships with their fans, but acknowledged that this might not be possible due to ownership issues. Bruce suggested that artists could potentially own their fans&#8217; data if terms of service were changed. Michael stressed the need for artists to understand and adapt to changing social media platforms, such as threads and blue sky, to maintain their online presence. The team agreed that the music industry is constantly evolving and that artists need to stay ahead of these changes to succeed.<\/p>\n<p>Music Touring Challenges and Strategies<\/p>\n<p>Artist Engagement and Ticket Sales<\/p>\n<p>Maintaining Presence and Engaging Audiences<\/p>\n<p>Music Distribution and Live Performances<\/p>\n<p>Fan Base Importance and VIP Experiences<\/p>\n<p>Music Industry Insights and Predictions<\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Download Jay Gilbert\u2019s Release Planner. &#8211; <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/bit.ly\/39EDAyD\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/bit.ly\/39EDAyD<\/a><br \/>\n<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Download Michael Brandvold Release Checklists. &#8211; <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/bit.ly\/3ue9X0m\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/bit.ly\/3ue9X0m<\/a><\/span><\/p>\n<p>Our Sponsors:<br \/>\n\u2022 Music Biz Weekly podcast listeners can go to <a href=\"https:\/\/bandzoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bandzoogle.com<\/a> to try it free for 30 days, and use the promo code \u201cmusicbizweekly\u201d to get 15% off the first year of any subscription.<br \/>\n\u2022 Get free shipping on CD orders of 100+ from <a href=\"https:\/\/www.discmakers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DiscMakers.com<\/a> with code FREEBIZ (up to a $150 value!).<br \/>\n\u2022 Visit Hypebot for music business news and insights. www.Hypebot.com<br \/>\n\u2022 Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"http:\/\/smarturl.it\/musicbiz\" target=\"_blank\" rel=\"noopener noreferrer\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/michaelsb<\/a><br \/>\nFollow Jay on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/labellogic1\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/labellogic1<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at<\/p>\n<p>email: me (at) mikebrandvold.com<\/p>\n<p>website: www.MichaelBrandvold.com<\/p>\n<p>&#8212;-<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay has been on the cutting edge of Digital Sales &amp; Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay\u2018s approach to Digital Strategy and Online Marketing so artist-friendly.\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here:\u00a0<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>email: <\/i><a href=\"mailto:jay@jaygilbertconsulting.com\"><span class=\"s2\"><i>jay@jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><i>Website:\u00a0<\/i><a href=\"http:\/\/www.jaygilbertconsulting.com\/\"><span class=\"s2\"><i>http:\/\/www.jaygilbertconsulting.com<\/i><\/span><\/a><\/span><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_3074\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-47068-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.droppingtheneedle.com\/audio\/mbw\/629-122324musicbizweekly.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.droppingtheneedle.com\/audio\/mbw\/629-122324musicbizweekly.mp3\">http:\/\/media.blubrry.com\/musicbizweekly\/www.droppingtheneedle.com\/audio\/mbw\/629-122324musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.droppingtheneedle.com\/audio\/mbw\/629-122324musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=47068-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/musicbizweekly\/www.droppingtheneedle.com\/audio\/mbw\/629-122324musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"629-122324musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. T Episode 629: Music Industry Challenges and Opportunities Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. They [&hellip;]<\/p>\n","protected":false},"author":1209,"featured_media":47069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,28,769,12,277],"tags":[1320,3647,2347,3192,3421,2628,2530,913,712,1383,2316,2526,2013,3215,2130,3266,3183,3504,2692,855,1424,877,3341,2708,636,470,2915,2391,2467,2733,3475,2396,2693,2694,2695,3685,587,2505,768,686,25,2362,2724,2603,2723,346,3184,2002,2401,3687,980,3395,200,3688,31,668],"class_list":["post-47068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-marketing","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-acquire-fans","tag-ad-platform","tag-album-release-strategy","tag-artist-relations","tag-band-management","tag-band-merchandise","tag-bandsintown","tag-bandzoogle","tag-branding","tag-bruce-houghton","tag-building-a-fan-base","tag-connect-with-your-fans","tag-crowdfunding","tag-crowdfunding-platforms","tag-defining-fan-value","tag-digital-asset","tag-digital-marketing","tag-discmakers","tag-diy-music-marketing","tag-e-commerce","tag-fan-club","tag-fan-connection","tag-finances","tag-help-with-your-online-strategy","tag-hypebot","tag-interviews","tag-jay-gilbert","tag-marketing-industry","tag-marketing-interest","tag-marketing-plan","tag-marketing-team","tag-marketing-your-music","tag-marketing-your-music-online","tag-marketing-your-music-video","tag-marketing-your-own-music","tag-mental-health","tag-michael-brandvold","tag-music-biz","tag-music-biz-weekly","tag-music-business","tag-music-marketing","tag-music-marketing-consultant","tag-music-marketing-strategy","tag-musician-profession","tag-online-marketing-strategy","tag-podcast","tag-product-management","tag-radio-promotion","tag-social-media-industry","tag-social-media-marketing-for-bands","tag-spotify","tag-streaming-promotions","tag-touring","tag-vertical-videos","tag-youtube","tag-youtube-marketing"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2024\/12\/629.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/47068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/1209"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=47068"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/47068\/revisions"}],"predecessor-version":[{"id":47070,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/47068\/revisions\/47070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/47069"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=47068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=47068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=47068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}