{"id":52107,"date":"2026-08-31T06:00:26","date_gmt":"2026-08-31T13:00:26","guid":{"rendered":"https:\/\/michaelbrandvold.com\/blog\/?p=52107"},"modified":"2026-08-30T21:58:37","modified_gmt":"2026-08-31T04:58:37","slug":"two-things-every-band-overlooks-but-shouldnt","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2026\/08\/two-things-every-band-overlooks-but-shouldnt\/","title":{"rendered":"Two Things Every Band Overlooks (But Shouldn\u2019t)"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W2AC_cWxqm0?si=ybWIdfKyq07SXN3N\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1 class=\"style-scope ytd-watch-metadata\">How authenticity applies to artists at every career stage, from new independent artists to established veterans.<\/h1>\n<p>Episode 685: The Music Biz Weekly Podcast featured Blasko and Michael discussing two essential practices that every band should implement but often overlooks. Blasko emphasized the critical importance of authentic artistic expression, arguing that independent artists must genuinely connect with their unique experiences rather than relying on familiar topics. He explained that artists risk becoming forgettable when they don&#8217;t confidently share their authentic perspective, whether they&#8217;re writing about heartbreak or other common themes.<\/p>\n<p>Michael focused on the fundamental need for ongoing fan base growth and retention, stressing that artists must actively ask followers to subscribe, follow, and engage across all platforms rather than assuming fans will find them organically.<\/p>\n<p>Both discussed how authenticity applies to artists at every career stage, from new independent artists to established veterans who risk losing connection with their audience by singing about topics that no longer reflect their current reality. They also highlighted how fan metrics serve as the currency of the music business, with booking agents and industry professionals primarily evaluating artists based on their visible social media engagement and follower counts.<\/p>\n<p>&nbsp;<\/p>\n<p>Our Sponsors:<br \/>\n\u2022 Music Biz Weekly podcast listeners can go to <a href=\"https:\/\/bandzoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bandzoogle.com<\/a> to try it free for 30 days, and use the promo code \u201cmusicbizweekly\u201d to get 15% off the first year of any subscription.<br \/>\n\u2022 Get free shipping on CD orders of 100+ from <a href=\"https:\/\/www.discmakers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DiscMakers.com<\/a> with code FREEBIZ (up to a $150 value!).<br \/>\n\u2022 Visit Hypebot for music business news and insights. www.Hypebot.com<br \/>\n\u2022 Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with marketing needs\u00a0<a href=\"http:\/\/www.michaelbrandvold.com\/blog\/contact-michael-brandvold-marketing\/\">message him with the contact form.<\/a><\/p>\n<p>If you like the podcast I ask that you visit iTunes and please Rate &amp; Review The Music Biz Weekly podcast. h<a href=\"http:\/\/smarturl.it\/musicbiz\" target=\"_blank\" rel=\"noopener noreferrer\">ttp:\/\/smarturl.it\/musicbiz<\/a><\/p>\n<p>For all discussions, training, tips and tricks related to music marketing don&#8217;t miss any episode of The Music Biz Weekly Podcast.<\/p>\n<ul>\n<li><a title=\"Download The Music Biz Weekly from iTunes\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Download The Music Biz Weekly Podcast from iTunes.<\/a><\/li>\n<li><a href=\"http:\/\/www.spreaker.com\/show\/the-music-biz-weekly_1\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on Spreaker.<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/michaelbrandvoldmarketing\/sets\/the-music-biz-weekly\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to The Music Biz Weekly Podcast on SoundCloud.<\/a><\/li>\n<li><a title=\"Please rate and review The Music Biz Weekly Podcast on iTunes.\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/michael-brandvold-music-marketing\/id400401604\" target=\"_blank\" rel=\"noopener noreferrer\">Visit iTunes and please Rate &amp; Review The Music Biz Weekly.<\/a><\/li>\n<li><a title=\"Music Biz Weekly Podcast Facebook Page\" href=\"http:\/\/www.facebook.com\/musicbizweekly\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Music Biz Weekly Podcast on Facebook.<\/a><\/li>\n<\/ul>\n<p>Follow Michael on Twitter:\u00a0<a href=\"http:\/\/www.twitter.com\/michaelsb\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.twitter.com\/michaelsb<\/a><\/p>\n<p>Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online &amp; social marketing as well as e-commerce and customer acquisition and retention.<\/p>\n<p>Gene Simmons of KISS first tapped Michael&#8217;s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com&#8217;s multi-million dollar enterprise, including their ground-breaking VIP ticket program.<\/p>\n<p>Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\u00fce, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.<\/p>\n<p>If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at<\/p>\n<p>email: me (at) mikebrandvold.com<\/p>\n<p>website: www.MichaelBrandvold.com<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_358\"><audio class=\"wp-audio-shortcode\" id=\"audio-52107-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/685-083126musicbizweekly.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/685-083126musicbizweekly.mp3\">https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/685-083126musicbizweekly.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/685-083126musicbizweekly.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/michaelbrandvold.com\/blog\/?powerpress_pinw=52107-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/musicbizweekly\/www.michaelbrandvold.com\/audio\/musicbiz\/685-083126musicbizweekly.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"685-083126musicbizweekly.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/michaelbrandvold.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>How authenticity applies to artists at every career stage, from new independent artists to established veterans. Episode 685: The Music Biz Weekly Podcast featured Blasko and Michael discussing two essential practices that every band should implement but often overlooks. Blasko emphasized the critical importance of authentic artistic expression, arguing that independent artists must genuinely connect [&hellip;]<\/p>\n","protected":false},"author":1209,"featured_media":52108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[371,28,769,12,277],"tags":[1320,3647,3864,2347,3192,3421,2628,2530,913,1881,712,2316,3847,2526,2013,3215,917,2130,3266,3183,3504,2692,855,1424,877,3341,2708,2261,636,470,2907,2391,2467,2733,3475,2396,2693,2694,2695,587,2505,768,686,52,25,2362,2724,2603,3763,2723,3977,346,3184,2002,3978,2401,3687,980,3395,200,31,668],"class_list":["post-52107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-marketing","category-music-biz-weekly-podcast","category-music-marketing-2","category-videos","tag-acquire-fans","tag-ad-platform","tag-ai-music","tag-album-release-strategy","tag-artist-relations","tag-band-management","tag-band-merchandise","tag-bandsintown","tag-bandzoogle","tag-blasko","tag-branding","tag-building-a-fan-base","tag-business-lessons","tag-connect-with-your-fans","tag-crowdfunding","tag-crowdfunding-platforms","tag-dave-cool","tag-defining-fan-value","tag-digital-asset","tag-digital-marketing","tag-discmakers","tag-diy-music-marketing","tag-e-commerce","tag-fan-club","tag-fan-connection","tag-finances","tag-help-with-your-online-strategy","tag-how-to-monetize-your-content","tag-hypebot","tag-interviews","tag-linktree","tag-marketing-industry","tag-marketing-interest","tag-marketing-plan","tag-marketing-team","tag-marketing-your-music","tag-marketing-your-music-online","tag-marketing-your-music-video","tag-marketing-your-own-music","tag-michael-brandvold","tag-music-biz","tag-music-biz-weekly","tag-music-business","tag-music-industry","tag-music-marketing","tag-music-marketing-consultant","tag-music-marketing-strategy","tag-musician-profession","tag-musician-resources","tag-online-marketing-strategy","tag-owning-your-data","tag-podcast","tag-product-management","tag-radio-promotion","tag-rob-nicholson","tag-social-media-industry","tag-social-media-marketing-for-bands","tag-spotify","tag-streaming-promotions","tag-touring","tag-youtube","tag-youtube-marketing"],"jetpack_featured_media_url":"https:\/\/michaelbrandvold.com\/blog\/wp-content\/uploads\/2026\/08\/685.jpg","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/52107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/1209"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=52107"}],"version-history":[{"count":1,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/52107\/revisions"}],"predecessor-version":[{"id":52109,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/52107\/revisions\/52109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media\/52108"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=52107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=52107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=52107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}