{"id":8543,"date":"2013-03-26T06:09:33","date_gmt":"2013-03-26T13:09:33","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=8543"},"modified":"2013-03-26T06:09:33","modified_gmt":"2013-03-26T13:09:33","slug":"music-marketing-lessons-from-the-movie-almost-famous-a-lesson-in-mystique","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2013\/03\/music-marketing-lessons-from-the-movie-almost-famous-a-lesson-in-mystique\/","title":{"rendered":"Music Marketing Lessons from the Movie Almost Famous &#8211; A Lesson in Mystique"},"content":{"rendered":"<p><a href=\"http:\/\/www.michaelbrandvold.com\/blog\/wp-content\/uploads\/2013\/03\/Almost_famous_poster1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-8553\" alt=\"Music Marketing Lessons of Almost Famous\" src=\"http:\/\/www.michaelbrandvold.com\/blog\/wp-content\/uploads\/2013\/03\/Almost_famous_poster1-202x300.jpg\" width=\"202\" height=\"300\" \/><\/a>One my of all time favorite movies is Almost Famous by Cameron Crowe. While recently watching it dawned on me&#8230; there are some great lessons to be learned from Almost Famous.<\/p>\n<p>This first lesson is about mystique. One of the greatest music marketing success stories related to mystique was KISS during the 70s. They created mystique by never being photographed without their makeup. As their success grew the desire to get a photo out of makeup grew. With the internet many people will quickly say mystique is impossible. Don&#8217;t give up so quickly. Try to create even a little mystique&#8230; don&#8217;t reveal everything for your fans. Keep just a little bit unseen, let them crave what they can&#8217;t see.<\/p>\n<p>Here is just one example&#8230; you are in the studio recording a new album. You have decided to take pictures to share with your fans. Start by only sharing pictures of your gear, don&#8217;t immediately start with photos of the band members. Work up to that. Let your fans start by wondering what the band looks like.<\/p>\n<p>&#8220;As long as you can\u2019t see what&#8217;s in this hand, you&#8217;ll always want it more.&#8221;<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/WfL6KFH8xOo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One my of all time favorite movies is Almost Famous by Cameron Crowe. While recently watching it dawned on me&#8230; there are some great lessons to be learned from Almost Famous. This first lesson is about mystique. One of the greatest music marketing success stories related to mystique was KISS during the 70s. They created [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[241,2182,25,2183],"class_list":["post-8543","post","type-post","status-publish","format-standard","hentry","category-music-marketing-2","tag-almost-famous","tag-cameron-crowe","tag-music-marketing","tag-mystique"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/8543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/comments?post=8543"}],"version-history":[{"count":0,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/posts\/8543\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/media?parent=8543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/categories?post=8543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelbrandvold.com\/blog\/wp-json\/wp\/v2\/tags?post=8543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}